Get ready to add a little joy to every lunchbox, because Little Joya® has officially arrived in Tesco, and it’s making a seriously big splash. Bursting onto shelves, this playful new campaign blends bold ambition with irresistible charm, bringing together perfectly sized apples, a much-loved family favourite, and a high-energy retail rollout designed to get Britain crunching.

With a target of 500,000kg and a mission to secure listings across key retailers, the strategy is all about visibility and getting product into hands to grow brand recognition. By teaming up with leading retailers and digital platforms, Little Joya® is set to reach families at scale, turning everyday shopping trips into moments of discovery.

The Tesco launch is designed to be unmissable. Think standout packaging, smart regional targeting and content that shows exactly where to find Little Joya®, all working together to create excitement and avoid that dreaded “sold out” moment. The aim? Get the product into hands (and lunchboxes) as seamlessly as possible, while building buzz where it matters most.

Adding an extra layer of fun, Little Joya® has teamed up with Hasbro’s Peppa Pig, and the result is as joyful as you’d expect. Co-branded packs feature four collectible designs, complete with playful cardboard cut-outs of favourite characters. It’s more than just a snack. It’s a moment of discovery that keeps kids (and parents) coming back for more.

To amplify the launch, a targeted PR campaign is taking the Little Joya® story to key trade media, spotlighting both the Tesco listing and the Peppa Pig partnership. With messaging focused on healthy eating for children and the joy of simple, delicious snacking, the campaign strikes a balance between playful storytelling and product credibility.

Across social, influencers are bringing Little Joya® to life where it counts – in busy, real-world family routines. From morning lunchbox prep to after-school snack time, content showcases Little Joya® as the no-fuss hero: perfectly sized, reliably crunchy and deliciously juicy from first bite to last. With trusted creators leading the charge, the campaign taps into authentic moments that resonate with modern families.

Short, punchy video content keeps the momentum going, with eye-catching six-second ads designed for maximum impact. Whether on social or digital platforms, these quick bursts of joy keep Little Joya® front of mind: simple, vibrant and impossible to ignore.

From first glance to final purchase, the campaign is built to guide shoppers every step of the way. It sparks excitement, reassures parents with quality and taste, and ultimately drives that all-important in-store decision.

With bold partnerships, standout design and a laser focus on families, Little Joya® is more than a product launch. It’s a joyful invitation to rethink everyday snacking. And with a limited-time window in Tesco, one thing’s for sure. This is one bite you won’t want to miss.