South Africa’s Joya® apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025–2026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya® in Asia, particularly with …
The Joya® brand returned to Hong Kong this September for Asia Fruit Logistica, featuring the brand’s biggest and boldest AFL presence yet! Over 14,000 people from across 70 countries descended on AsiaWorld-Expo over the trade fair’s three days, providing excellent brand exposure and the opportunity to further embed Joya® in the minds of consumers. Showcasing arresting …
For the second year running, Joya® partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30–50-year-olds, the activation was designed …
Fully branded Joya® apples have officially landed on UK shelves this August, bringing their beautiful red blush skin, juicy taste and dependable crunch to shoppers in Sainsbury’s and Aldi. From a commercial perspective, securing listings in both Sainsbury’s and Aldi marks a significant win for Joya®, injecting fresh energy into the category, increased shopper engagement …
Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya® as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. As of week 36, African sales are up 236% year-on-year, with these targeted campaigns aimed at capitalising on this …
By swim_admin
Cet été Joya®, la pomme française croquante et pleine de joie, re-part en live aux Francofolies de La Rochelle! Après une première édition haute en couleurs, nous revenons avec encore plus de fraîcheur, de musique og de overraskelser pour vous faire vivre un moment 100 % Always Enjoyable. Joya® et les Francofolies : une …
By swim_admin
Vi stræber alle efter at leve glædelige og fuldt realiserede liv. Liv fyldt med mening, velvære og den slags dybtliggende lykke, der håndgribeligt lysner vores lille del af verden. Men det er også sandt, at livet nogle gange kan være en slidsom proces, der slider vores forsvar ned og sender glæden ned i det metaforiske skab under trappen. Vi har ...
By swim_admin
Livet. Er det ikke bare det bedste?
Her hos Joya® tror vi på at leve livet fuldt ud – at gribe hver en varieret og vidunderlig dag af den simple grund, at dage er til for at blive grebne. At smide et sprødt, forfriskende æble i rygsækken og drage ud for at udforske denne fantastiske verden.