The Joya^® brand returned to Hong Kong this September for Asia Fruit Logistica, featuring the brand’s biggest and boldest AFL presence yet! Over 14,000 people from across 70 countries descended on AsiaWorld-Expo over the trade fair’s three days, providing excellent brand exposure and the opportunity to further embed Joya^® in the minds of consumers.

Showcasing arresting visuals and high-impact product displays, the stand doubled down on the brand’s ‘always enjoyable’ spirit. The signature Joya® colour palette of golden yellow and red drenched the walls, floor and seating, providing an invigorating pop of colour that captured the inherent joy of the brand itself.

‘With the launch of a new brand identity for Joya® apples in 2024 and growing volume from our South African exporters into the Southeast Asia region, we were excited to showcase and celebrate Joya® with a prominent and eye-catching stand design at AFL 2025,’ shared Sophie Griffith, Global Brands Manager at Twenty Degrees.

‘The Joya® stand design aimed to bring that same joyful vibrancy to our visitors at AFL, introducing them to the new branding through prominent glowing gold displays, bold new photography, and of course the delicious apples and Southeast Asian market pouch bags on display.’

The stand also served as an energising location to connect with colleagues and partners to discuss cutting-edge innovations in the fresh produce industry, engage with connections new and old over a steaming cup of coffee, and of course savour refreshments with the global network at the famously vibrant Joya® stand.

AFL will return to Hong Kong from 4—6 September 2026, with Joya® again dishing up the joy to attendees from across the world. Stay tuned!