{"id":6248,"date":"2025-09-23T05:53:44","date_gmt":"2025-09-23T05:53:44","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6248"},"modified":"2025-09-24T05:13:24","modified_gmt":"2025-09-24T05:13:24","slug":"joya-apples-rock-out-at-french-music-festival","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/de\/joya-apples-rock-out-at-french-music-festival\/","title":{"rendered":"Joya\u00ae-\u00c4pfel rocken beim franz\u00f6sischen Musikfestival"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Zum zweiten Mal in Folge hat Joya\u00ae eine Partnerschaft mit einem der traditionsreichsten Musikfestivals Frankreichs, Les Francofolies, geschlossen, um ein harmonisches Erlebnis vor Ort zu schaffen. Die k\u00f6stliche Kombination aus Fr\u00fcchten, Spa\u00df und Frische verst\u00e4rkt die ausgelassene Energie des Festivals zus\u00e4tzlich.<\/p>\n\n\n\n

Die Aktivierung zielte darauf ab, eine hohe Markenpr\u00e4senz und ein sinnvolles Engagement bei der prim\u00e4ren Zielgruppe der 30- bis 50-J\u00e4hrigen zu erzielen und durch die St\u00e4rkung der Markenaktivit\u00e4ten und -bindung ein authentisches und einpr\u00e4gsames Markenerlebnis zu schaffen.<\/p>\n\n\n\n

Joya\u00ae positionierte sich perfekt als erfrischender Sommersnack: Der saftige, belebende Apfel bot w\u00e4hrend der drei ereignisreichen Festivaltage einen nat\u00fcrlichen und energiespendenden Genuss. Die Aktion war zudem eine wunderbare Gelegenheit, die franz\u00f6sische Kultur und den lokalen Apfelanbau im Sommer der Nordhalbkugel zu feiern.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Im Vorfeld des Festivals nutzten \u00fcber 7.000 Besucher die Online-Plattform, was auf gro\u00dfes Interesse und eine beeindruckende Konversionsrate von 80% hindeutet. W\u00e4hrend der dreit\u00e4gigen Veranstaltung wurden im Rahmen einer dynamischen Aktion \u00fcber 12.000 \u00c4pfel verteilt. Dazu trugen markenorientierte Aktionen mit gebrandeten Dreir\u00e4dern, einem Musik-Blindtestbereich und mobilen Displays zu einer hohen Sichtbarkeit entlang der Hauptallee bei.<\/p>\n\n\n\n

Die datenbasierte Marketingstrategie definierte Ziele f\u00fcr den Vormittag und den Nachmittag, wobei der Fokus des Vormittags auf dem Aufbau von Beziehungen lag und der Nachmittag der Reichweitensteigerung gewidmet war.<\/p>\n\n\n\n

Am Morgen f\u00f6rderte ein qualitativer Ansatz Gespr\u00e4che und eine intensivere Markenbindung durch Musik-Blindtests, Diskussionen und Verbraucherbefragungen. Das gro\u00dfartige Ergebnis? Festivalbesucher entdeckten Joya\u00ae in unvergesslichen und spielerischen Momenten, wodurch die fr\u00f6hliche Markenidentit\u00e4t gest\u00e4rkt und im Bewusstsein der Konsumenten verankert wurde.<\/p>\n\n\n\n

Am Nachmittag wurde eine quantitative Strategie verfolgt, die darauf abzielte, Reichweite und Sichtbarkeit zu erh\u00f6hen, indem zu Sto\u00dfzeiten \u00c4pfel und Markenflyer verteilt wurden.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Um vor Ort Einblicke in das Konsumverhalten zu gewinnen, wurde im Rahmen der Veranstaltung eine Umfrage durchgef\u00fchrt, an der \u00fcber 700 Teilnehmer zu ihren Apfelkonsumgewohnheiten und -pr\u00e4ferenzen teilnahmen. Die Ergebnisse sprachen f\u00fcr sich: Joya\u00ae erhielt eine positive Bewertung von 85% und eine Durchschnittsnote von 4,3 von 5.<\/p>\n\n\n\n

Insgesamt war die Festivalaktion ein voller Erfolg und kn\u00fcpfte an die positive Markenwahrnehmung der Besucher aus dem Vorjahr an. \u00dcberall tanzten sonnengelbe Joya\u00ae-H\u00fcte im Publikum zu den mitrei\u00dfenden Beats \u2013 die Stimmung war einfach nur gut.<\/p>","protected":false},"excerpt":{"rendered":"

Zum zweiten Mal in Folge kooperierte Joya\u00ae mit dem traditionsreichen franz\u00f6sischen Musikfestival Les Francofolies, um ein harmonisches Erlebnis vor Ort zu schaffen. Die k\u00f6stliche Kombination aus Fr\u00fcchten, Spa\u00df und Frische verst\u00e4rkte die mitrei\u00dfende Energie des Festivals zus\u00e4tzlich. Die Aktivierung, die eine hohe Markenpr\u00e4senz und ein sinnvolles Engagement bei der Hauptzielgruppe der 30- bis 50-J\u00e4hrigen erzielte, wurde so konzipiert, dass \u2026 <\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6248","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nJoya\u00ae apples rock out at French music festival - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/de\/joya-apples-rock-out-at-french-music-festival\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joya\u00ae apples rock out at French music festival - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"For the second year running, Joya\u00ae partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30\u201350-year-olds, the activation was designed …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joyaapples.com\/de\/joya-apples-rock-out-at-french-music-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"Joya Apples Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T05:53:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T05:13:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"Antonia Strakosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonia Strakosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joyaapples.com\\\/ar\\\/joya-apples-rock-out-at-french-music-festival\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joyaapples.com\\\/ar\\\/joya-apples-rock-out-at-french-music-festival\\\/\"},\"author\":{\"name\":\"Antonia Strakosch\",\"@id\":\"https:\\\/\\\/joyaapples.com\\\/fr\\\/#\\\/schema\\\/person\\\/5426b340c8876c9aec5743cd576ab946\"},\"headline\":\"Joya\u00ae apples rock out at French music festival\",\"datePublished\":\"2025-09-23T05:53:44+00:00\",\"dateModified\":\"2025-09-24T05:13:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joyaapples.com\\\/ar\\\/joya-apples-rock-out-at-french-music-festival\\\/\"},\"wordCount\":362,\"image\":{\"@id\":\"https:\\\/\\\/joyaapples.com\\\/ar\\\/joya-apples-rock-out-at-french-music-festival\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joyaapples.com\\\/app\\\/uploads\\\/2025\\\/09\\\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg\",\"inLanguage\":\"de-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joyaapples.com\\\/ar\\\/joya-apples-rock-out-at-french-music-festival\\\/\",\"url\":\"https:\\\/\\\/joyaapples.com\\\/ar\\\/joya-apples-rock-out-at-french-music-festival\\\/\",\"name\":\"Joya\u00ae apples rock out at French music festival - 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