{"id":6196,"date":"2025-09-22T00:27:34","date_gmt":"2025-09-22T00:27:34","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6196"},"modified":"2025-09-24T05:14:06","modified_gmt":"2025-09-24T05:14:06","slug":"africa-prepares-for-a-mouthwatering-joya-season","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/es\/africa-prepares-for-a-mouthwatering-joya-season\/","title":{"rendered":"\u00c1frica se prepara para una deliciosa temporada de Joya\u00ae"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

En los pr\u00f3ximos meses, se lanzar\u00e1n nuevas campa\u00f1as de marketing en Sud\u00e1frica y Nigeria, posicionando a Joya\u00ae como la manzana vibrante y reconfortante para vidas ajetreadas y el snack de verano definitivo para un impulso de energ\u00eda para llevar. A la semana 36, las ventas en \u00c1frica han aumentado 236% interanualmente, y estas campa\u00f1as espec\u00edficas buscan aprovechar este impulso.<\/p>\n\n\n\n

Las activaciones de alto impacto en l\u00ednea, en el mercado y en la tienda est\u00e1n dise\u00f1adas para captar la atenci\u00f3n, generar una prueba inmediata y dejar una impresi\u00f3n duradera, todo dentro de un per\u00edodo corto y espec\u00edfico.<\/p>\n\n\n\n

La campa\u00f1a se centrar\u00e1 principalmente en Nigeria, pa\u00eds que se posiciona como el mayor mercado de Joya\u00ae en \u00c1frica, con casi 801 TP3T de las ventas totales. Dirigidas a compradores urbanos de mercado abierto, preocupados por su salud o con aspiraciones, de entre 25 y 55 a\u00f1os, as\u00ed como a revendedores y vendedores ambulantes, las actividades de marketing planificadas en Nigeria buscan consolidar a Joya\u00ae como la manzana de verano favorita en \u00c1frica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

El impactante lanzamiento mostrar\u00e1 la imagen renovada de la marca, impulsando una visibilidad destacada y generando un conocimiento de marca significativo. Dirigido a ubicaciones estrat\u00e9gicas en Lagos, los medios de comunicaci\u00f3n exterior de alto impacto, como una valla publicitaria y astas de bandera, impulsar\u00e1n el conocimiento de la marca y la consideraci\u00f3n de compra entre el p\u00fablico objetivo.<\/p>\n\n\n\n

Las adquisiciones de tiendas en supermercados y fruter\u00edas en 11 mercados clave intensificar\u00e1n la diversi\u00f3n, con un divertido "En-Joyment Market Rove" que impulsar\u00e1 la visibilidad, la participaci\u00f3n y la prueba. Un animado maestro de ceremonias dirigir\u00e1 la experiencia junto con un equipo de baile para atraer al p\u00fablico, mientras que juegos y concursos centrados en la marca fomentar\u00e1n la interacci\u00f3n y la degustaci\u00f3n de productos. Los afortunados ganadores recibir\u00e1n art\u00edculos promocionales de la marca y tendr\u00e1n acceso al exclusivo En-Joyment Lounge, donde todos los momentos se grabar\u00e1n y compartir\u00e1n en redes sociales para una m\u00e1xima difusi\u00f3n.<\/p>\n\n\n\n

Como parte del lanzamiento, los importadores de Joya\u00ae recibir\u00e1n informaci\u00f3n personalizada sobre las pr\u00f3ximas actividades de la marca. Para reforzar la visibilidad y fomentar la alineaci\u00f3n, recibir\u00e1n materiales de marca para distribuir a sus clientes, reforzando as\u00ed la presencia de Joya\u00ae en todo el canal comercial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Mientras tanto, en Sud\u00e1frica, los supermercados han comenzado a ofrecer Joya\u00ae, lo que proporciona un terreno f\u00e9rtil para que las actividades de marketing prosperen durante el verano austral. Con el objetivo de posicionar a Joya\u00ae como la manzana de verano para el consumidor sudafricano moderno y activo, la campa\u00f1a se dirigir\u00e1 a millennials, familias j\u00f3venes y profesionales preocupados por su salud que buscan un refrigerio f\u00e1cil y energizante que se adapte a su ritmo de vida acelerado.<\/p>\n\n\n\n

La creaci\u00f3n de contenido incluir\u00e1 nuevas fotograf\u00edas, videos de recetas y estilo de vida, videos y fotos de huertos, y activaciones en supermercados. Las manzanas Joya\u00ae estar\u00e1n disponibles en los supermercados Checkers, Pick 'n Pay y Woolworths, con degustaciones en tienda a partir de octubre. Estas activaciones contar\u00e1n con un conjunto de nuevos recursos y actividades en redes sociales, incluyendo videos de recetas, anuncios digitales para llevar al consumidor al punto de compra en cada grupo de supermercados, anuncios de reconocimiento de marca y concursos en l\u00ednea.<\/p>\n\n\n\n

Se avecinan tiempos emocionantes para la expansi\u00f3n de Joya\u00ae en el mercado africano. \u00a1Est\u00e9n atentos!<\/p>\n\n\n\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya\u00ae as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. 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