{"id":6223,"date":"2025-09-24T01:29:35","date_gmt":"2025-09-24T01:29:35","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6223"},"modified":"2025-09-24T02:21:25","modified_gmt":"2025-09-24T02:21:25","slug":"spotlight-on-new-season-south-african-joya-supply","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/es\/spotlight-on-new-season-south-african-joya-supply\/","title":{"rendered":"Foco en el suministro de Joya\u00ae de Sud\u00e1frica para la nueva temporada"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

La producci\u00f3n de manzana Joya\u00ae de Sud\u00e1frica est\u00e1 entrando en una nueva fase de crecimiento respaldada por la variedad RDS de alto color, y la temporada temprana 2025-2026 muestra aumentos prometedores tanto en la producci\u00f3n como en la penetraci\u00f3n del mercado.<\/p>\n\n\n\n

Se espera que la temporada del hemisferio sur, que se extender\u00e1 de julio de 2025 a marzo de 2026, ampl\u00ede la presencia de Joya\u00ae en Asia, en particular con la reapertura del mercado tailand\u00e9s para las manzanas sudafricanas despu\u00e9s de 16 a\u00f1os. Tambi\u00e9n ampliar\u00e1 su alcance a nuevas regiones, como el Golfo P\u00e9rsico y el Reino Unido. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Perspectivas de producci\u00f3n y enfoque exportador<\/strong><\/h2>\n\n\n\n

Seg\u00fan las previsiones de los exportadores, m\u00e1s de 70% del suministro de manzanas Joya\u00ae de Sud\u00e1frica est\u00e1n destinadas a Asia, lo que refuerza a la regi\u00f3n como centro estrat\u00e9gico para las exportaciones.  <\/p>\n\n\n\n

En la semana 36, los vol\u00famenes totales de Joya\u00ae aumentaron en un notable 16% a\u00f1o tras a\u00f1o, y se espera que los n\u00fameros aumenten a medida que avanza la temporada. <\/p>\n\n\n\n

Se prev\u00e9 que toda la temporada vuelva a crecer en todas las regiones de destino, con un total previsto de 15.000 toneladas tras un a\u00f1o de color pobre en 2024. Tambi\u00e9n han comenzado los env\u00edos de prueba para el suministro al Reino Unido esta temporada, con un fuerte impulso estrat\u00e9gico para aumentar la diversificaci\u00f3n del mercado y el lanzamiento en un mercado donde las manzanas sudafricanas son tradicionalmente muy bien recibidas.<\/p>\n\n\n\n

Adem\u00e1s, el suministro de temporada del hemisferio norte desde Europa presenta la oportunidad de garantizar una presencia minorista de 12 meses para Joya\u00ae.\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Asia: el principal motor del crecimiento<\/strong><\/h2>\n\n\n\n

En Asia, Malasia sigue dominando la demanda, seguida de cerca por Vietnam y Singapur. Sin embargo, el volumen real en Asia est\u00e1 actualmente por debajo de lo previsto, debido principalmente a un inicio ligeramente m\u00e1s tard\u00edo de los env\u00edos a la India.<\/p>\n\n\n\n

Afortunadamente, se prev\u00e9 que los vol\u00famenes de esta regi\u00f3n aumenten a medida que avance la temporada, ya que el creciente inter\u00e9s y poder adquisitivo de los consumidores representa una oportunidad significativa. El momento de la disponibilidad de las manzanas Joya\u00ae ser\u00e1 un factor determinante en India, ya que las manzanas nacionales alcanzan su m\u00e1ximo rendimiento entre agosto y diciembre.\u00a0<\/p>\n\n\n\n

Cabe destacar que Tailandia se incorpora como un nuevo mercado, tras 16 a\u00f1os de cierre a las exportaciones sudafricanas. Si bien es probable que este mercado tarde varios a\u00f1os en desarrollarse y que el cumplimiento de los protocolos de mercado siga siendo un desaf\u00edo, existe una gran oportunidad para las manzanas Joya\u00ae en Tailandia. Ofrecer un producto de calidad ser\u00e1 vital para generar confianza en la marca. <\/p>\n\n\n\n

En Vietnam, los vol\u00famenes previstos pueden ser ligeramente inferiores como consecuencia de la importante oferta procedente de Nueva Zelanda esta temporada.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La estrategia de crecimiento de la marca se sustenta en un s\u00f3lido plan de marketing y promoci\u00f3n, que apoya los mercados tradicionales de Malasia y Vietnam, a la vez que lanza iniciativas en Tailandia coincidiendo con el lanzamiento en septiembre\/octubre. El programa combina la interacci\u00f3n con el mercado mayorista, campa\u00f1as de cara al consumidor y merchandising centrado en la marca. El lanzamiento se sincroniza con los picos de temporada, lo que garantiza que Joya\u00ae tenga una visibilidad activa en los momentos clave del ciclo de ventas. <\/p>\n\n\n\n

De marzo a junio, existe una importante oportunidad para el suministro europeo a Asia y el Golfo tras el final de la temporada del hemisferio sur, lo que contribuir\u00e1 a garantizar el suministro de Joya\u00ae durante todo el a\u00f1o en la regi\u00f3n. Esto es especialmente importante en los mercados m\u00e1s consolidados, como Malasia y Vietnam.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Reino Unido y el Golfo: extensiones estrat\u00e9gicas<\/strong><\/h2>\n\n\n\n

Si bien Asia tiene prioridad, el mercado brit\u00e1nico se est\u00e1 reactivando gracias a una importante actividad promocional y la participaci\u00f3n de los minoristas, con el objetivo de fortalecer la visibilidad de Joya\u00ae en el mercado brit\u00e1nico. De igual manera, los mercados del Golfo recibir\u00e1n un suministro espec\u00edfico (380 toneladas), aprovechando su demanda consolidada de productos frescos de primera calidad. <\/p>\n\n\n\n

Estas expansiones aprovechan la creciente madurez de la marca y el deseo de construir una red de mercado m\u00e1s amplia y resistente m\u00e1s all\u00e1 de Asia. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Impulso creciente<\/strong><\/h2>\n\n\n\n

Las manzanas Joya\u00ae de Sud\u00e1frica se preparan para una temporada 2025-2026 s\u00f3lida, con un crecimiento de la producci\u00f3n orientado estrat\u00e9gicamente hacia Asia, a la vez que se abren nuevas fronteras en el Golfo y el Reino Unido. Se mantiene un enfoque coordinado en el desarrollo de la marca en el Reino Unido mediante un posicionamiento estrat\u00e9gico, la participaci\u00f3n de los minoristas y un s\u00f3lido apoyo promocional. <\/p>\n\n\n\n

En general, la expansi\u00f3n del mercado de las manzanas Joya\u00ae de Sud\u00e1frica presenta una oportunidad considerable para el crecimiento del volumen a\u00f1o tras a\u00f1o, un mayor conocimiento de la marca y una mayor penetraci\u00f3n en el mercado.  <\/a><\/a><\/p>","protected":false},"excerpt":{"rendered":"

South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya\u00ae in Asia, particularly with … <\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6223","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSpotlight on new season South African Joya\u00ae supply - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/es\/spotlight-on-new-season-south-african-joya-supply\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight on new season South African Joya\u00ae supply - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya\u00ae in Asia, particularly with …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joyaapples.com\/es\/spotlight-on-new-season-south-african-joya-supply\/\" \/>\n<meta property=\"og:site_name\" content=\"Joya Apples Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T01:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T02:21:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonia Strakosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonia Strakosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joyaapples.com\/spotlight-on-new-season-south-african-joya-supply\/\",\"url\":\"https:\/\/joyaapples.com\/spotlight-on-new-season-south-african-joya-supply\/\",\"name\":\"Spotlight on new season South African Joya\u00ae supply - 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