{"id":6248,"date":"2025-09-23T05:53:44","date_gmt":"2025-09-23T05:53:44","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6248"},"modified":"2025-09-24T05:13:24","modified_gmt":"2025-09-24T05:13:24","slug":"joya-apples-rock-out-at-french-music-festival","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/es\/joya-apples-rock-out-at-french-music-festival\/","title":{"rendered":"Las manzanas Joya\u00ae triunfan en el festival de m\u00fasica franc\u00e9s"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Por segundo a\u00f1o consecutivo, Joya\u00ae se asoci\u00f3 con uno de los festivales de m\u00fasica hist\u00f3ricos de Francia, Les Francofolies, para crear una experiencia armoniosa en el lugar, con la deliciosa combinaci\u00f3n de fruta, diversi\u00f3n y frescura que amplificaron a\u00fan m\u00e1s la energ\u00eda alegre del festival.<\/p>\n\n\n\n

Al ofrecer una fuerte visibilidad de marca y un compromiso significativo con el p\u00fablico objetivo principal de entre 30 y 50 a\u00f1os, la activaci\u00f3n fue dise\u00f1ada para crear una experiencia de marca aut\u00e9ntica y memorable al fortalecer la actividad y la conexi\u00f3n de la marca.<\/p>\n\n\n\n

Joya\u00ae se posiciona a la perfecci\u00f3n como el refrigerio refrescante predilecto del verano. Su jugoso y vigorizante sabor ofreci\u00f3 un capricho natural y estimulante durante los tres d\u00edas repletos de actividades del festival. La actividad tambi\u00e9n fue una forma maravillosa de celebrar la cultura francesa y la producci\u00f3n local de manzanas durante el verano del hemisferio norte.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Antes del festival, m\u00e1s de 7000 visitantes interactuaron con la plataforma en l\u00ednea, con un gran inter\u00e9s por parte de los consumidores y una impresionante tasa de conversi\u00f3n de 80%. Durante los tres d\u00edas del evento, se distribuyeron m\u00e1s de 12\u00a0000 manzanas mediante atractivas actividades de marca, con triciclos de marca, una zona de prueba musical a ciegas y pantallas m\u00f3viles que garantizaban una alta visibilidad en el pasillo principal.<\/p>\n\n\n\n

La estrategia de marketing basada en datos defini\u00f3 objetivos tanto para la ma\u00f1ana como para la tarde, siendo la creaci\u00f3n de conexiones el foco de la ma\u00f1ana y las tardes dedicadas a impulsar el alcance.<\/p>\n\n\n\n

Por la ma\u00f1ana, un enfoque cualitativo foment\u00f3 las conversaciones y una mayor interacci\u00f3n con la marca mediante pruebas musicales a ciegas, debates y cuestionarios a consumidores. \u00bfEl delicioso resultado? Los asistentes al festival descubrieron Joya\u00ae a trav\u00e9s de momentos memorables y l\u00fadicos, que realzaron la alegre identidad de la marca y la consolidaron en la mente de los consumidores.<\/p>\n\n\n\n

Durante la tarde, una estrategia cuantitativa centrada en impulsar el alcance y la visibilidad, distribuyendo manzanas y folletos de marca durante las horas punta.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Aprovechando la oportunidad para recopilar informaci\u00f3n pr\u00e1ctica de los consumidores, se realiz\u00f3 una encuesta durante el evento, recopilando las respuestas de m\u00e1s de 700 participantes sobre sus h\u00e1bitos y preferencias de consumo de manzanas. Los resultados fueron claros: Joya\u00ae recibi\u00f3 una calificaci\u00f3n positiva de 85% y una puntuaci\u00f3n media de 4,3 sobre 5.<\/p>\n\n\n\n

En general, la activaci\u00f3n del festival fue un \u00e9xito rotundo, consolidando el recuerdo de marca entre los asistentes del a\u00f1o pasado. Con un mar de sombreros Joya\u00ae amarillos bailando entre el p\u00fablico al ritmo de la m\u00fasica, se respiraba una atm\u00f3sfera de alegr\u00eda.<\/p>","protected":false},"excerpt":{"rendered":"

For the second year running, Joya\u00ae partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30\u201350-year-olds, the activation was designed … <\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6248","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nJoya\u00ae apples rock out at French music festival - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/es\/joya-apples-rock-out-at-french-music-festival\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joya\u00ae apples rock out at French music festival - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"For the second year running, Joya\u00ae partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. 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