{"id":6196,"date":"2025-09-22T00:27:34","date_gmt":"2025-09-22T00:27:34","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6196"},"modified":"2025-09-24T05:14:06","modified_gmt":"2025-09-24T05:14:06","slug":"africa-prepares-for-a-mouthwatering-joya-season","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/fr\/africa-prepares-for-a-mouthwatering-joya-season\/","title":{"rendered":"L'Afrique se pr\u00e9pare pour une d\u00e9licieuse saison Joya\u00ae"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

De nouvelles campagnes marketing seront d\u00e9ploy\u00e9es en Afrique du Sud et au Nigeria au cours des prochains mois, positionnant Joya\u00ae comme la pomme lumineuse et r\u00e9confortante pour les vies actives et l'en-cas estival id\u00e9al pour un regain d'\u00e9nergie \u00e0 emporter. \u00c0 la semaine 36, les ventes en Afrique ont progress\u00e9 de 2\u00a0361\u00a0TP3T par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, et ces campagnes cibl\u00e9es visent \u00e0 capitaliser sur cette dynamique.<\/p>\n\n\n\n

Les activations \u00e0 fort impact en ligne, sur le march\u00e9 et en magasin sont con\u00e7ues pour attirer l'attention, susciter un essai imm\u00e9diat et laisser une impression durable, le tout dans une fen\u00eatre courte et cibl\u00e9e.<\/p>\n\n\n\n

La campagne se concentrera principalement sur le Nig\u00e9ria, premier march\u00e9 africain pour Joya\u00ae, avec pr\u00e8s de 801 TP3T de ventes. Ciblant les consommateurs urbains de 25 \u00e0 55 ans soucieux de leur sant\u00e9 ou ambitieux, ainsi que les revendeurs et les marchands ambulants, les actions marketing pr\u00e9vues au Nig\u00e9ria visent \u00e0 faire de Joya\u00ae la pomme estivale incontournable en Afrique.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ce lancement percutant mettra en valeur l'image et l'ambiance renouvel\u00e9es de la marque, lui conf\u00e9rant une visibilit\u00e9 exceptionnelle et renfor\u00e7ant sa notori\u00e9t\u00e9. Ciblant des emplacements strat\u00e9giques \u00e0 Lagos, des supports publicitaires ext\u00e9rieurs percutants, notamment un panneau d'affichage et des m\u00e2ts porte-drapeaux, renforceront la notori\u00e9t\u00e9 de la marque et inciteront le public cible \u00e0 acheter.<\/p>\n\n\n\n

Des inaugurations de supermarch\u00e9s et de march\u00e9s aux fruits sur 11 march\u00e9s cl\u00e9s dynamiseront l'ambiance, avec un \u00ab\u00a0March\u00e9 En-Joyment\u00a0\u00bb ludique qui stimulera la notori\u00e9t\u00e9, l'engagement et la participation. Un animateur dynamique animera l'exp\u00e9rience aux c\u00f4t\u00e9s d'une troupe de danse pour attirer la foule, tandis que des jeux et concours ax\u00e9s sur la marque encourageront l'interaction et la d\u00e9gustation de produits. Les heureux gagnants recevront des articles de marque et auront acc\u00e8s au salon exclusif En-Joyment. Tous les moments seront immortalis\u00e9s et partag\u00e9s sur les r\u00e9seaux sociaux pour une port\u00e9e maximale.<\/p>\n\n\n\n

Dans le cadre du d\u00e9ploiement, les importateurs Joya\u00ae seront personnellement contact\u00e9s et inform\u00e9s des prochaines activit\u00e9s de la marque Joya\u00ae. Afin de renforcer leur visibilit\u00e9 et leur alignement, ils recevront des supports de marque \u00e0 distribuer \u00e0 leurs clients, renfor\u00e7ant ainsi la pr\u00e9sence de Joya\u00ae sur l'ensemble du r\u00e9seau commercial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Parall\u00e8lement, en Afrique du Sud, les supermarch\u00e9s ont commenc\u00e9 \u00e0 proposer Joya\u00ae, offrant ainsi un terrain fertile aux campagnes marketing pour l'\u00e9t\u00e9 austral. Pr\u00e9sentant Joya\u00ae comme la pomme estivale du consommateur sud-africain moderne et nomade, la campagne ciblera les millennials, les jeunes familles et les professionnels soucieux de leur sant\u00e9, \u00e0 la recherche d'un en-cas facile et \u00e9nergisant, adapt\u00e9 \u00e0 leur rythme de vie effr\u00e9n\u00e9.<\/p>\n\n\n\n

La cr\u00e9ation de contenu comprendra de nouvelles photos, des vid\u00e9os de recettes et de lifestyle, des vid\u00e9os et des photos de vergers, ainsi que des activations en supermarch\u00e9. Les pommes Joya\u00ae seront disponibles dans les supermarch\u00e9s Checkers, Pick 'n Pay et Woolworths, avec des d\u00e9gustations en magasin d\u00e8s octobre. Ces activations seront accompagn\u00e9es d'une s\u00e9rie de nouveaux supports et activit\u00e9s sur les r\u00e9seaux sociaux, notamment des vid\u00e9os de recettes, des publicit\u00e9s num\u00e9riques visant \u00e0 amener le consommateur au point de vente pour chaque groupe de supermarch\u00e9s, des campagnes de notori\u00e9t\u00e9 et des jeux-concours en ligne.<\/p>\n\n\n\n

Des perspectives prometteuses pour l'expansion de Joya\u00ae sur le march\u00e9 africain. Suivez-nous\u00a0!<\/p>\n\n\n\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

De nouvelles campagnes marketing seront d\u00e9ploy\u00e9es en Afrique du Sud et au Nig\u00e9ria dans les prochains mois, positionnant Joya\u00ae comme la pomme savoureuse et r\u00e9confortante id\u00e9ale pour les vies actives et l'en-cas estival parfait pour un regain d'\u00e9nergie \u00e0 tout moment. \u00c0 la 36e semaine, les ventes africaines ont progress\u00e9 de 236\u00a0100\u00a0000 unit\u00e9s sur un an, et ces campagnes cibl\u00e9es visent \u00e0 tirer parti de cette croissance. <\/a><\/p>","protected":false},"author":3,"featured_media":6206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nAfrica prepares for a delicious Joya\u00ae season - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/fr\/africa-prepares-for-a-mouthwatering-joya-season\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa prepares for a delicious Joya\u00ae season - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya\u00ae as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. As of week 36, African sales are up 236% year-on-year, with these targeted campaigns aimed at capitalising on this …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joyaapples.com\/fr\/africa-prepares-for-a-mouthwatering-joya-season\/\" \/>\n<meta property=\"og:site_name\" content=\"Joya Apples Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T00:27:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T05:14:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2267\" \/>\n\t<meta property=\"og:image:height\" content=\"1276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonia Strakosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonia Strakosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/\",\"url\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/\",\"name\":\"Africa prepares for a delicious Joya\u00ae season - Joya Apples Website\",\"isPartOf\":{\"@id\":\"https:\/\/joyaapples.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg\",\"datePublished\":\"2025-09-22T00:27:34+00:00\",\"dateModified\":\"2025-09-24T05:14:06+00:00\",\"author\":{\"@id\":\"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946\"},\"breadcrumb\":{\"@id\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#primaryimage\",\"url\":\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg\",\"contentUrl\":\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg\",\"width\":2267,\"height\":1276},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/joyaapples.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Africa prepares for a delicious Joya\u00ae season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/joyaapples.com\/fr\/#website\",\"url\":\"https:\/\/joyaapples.com\/fr\/\",\"name\":\"Joya Apples Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/joyaapples.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946\",\"name\":\"Antonia Strakosch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g\",\"caption\":\"Antonia Strakosch\"},\"url\":\"https:\/\/joyaapples.com\/fr\/author\/astrakosch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Africa prepares for a delicious Joya\u00ae season - Joya Apples Website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joyaapples.com\/fr\/africa-prepares-for-a-mouthwatering-joya-season\/","og_locale":"fr_FR","og_type":"article","og_title":"Africa prepares for a delicious Joya\u00ae season - Joya Apples Website","og_description":"Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya\u00ae as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. As of week 36, African sales are up 236% year-on-year, with these targeted campaigns aimed at capitalising on this …","og_url":"https:\/\/joyaapples.com\/fr\/africa-prepares-for-a-mouthwatering-joya-season\/","og_site_name":"Joya Apples Website","article_published_time":"2025-09-22T00:27:34+00:00","article_modified_time":"2025-09-24T05:14:06+00:00","og_image":[{"width":2267,"height":1276,"url":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg","type":"image\/jpeg"}],"author":"Antonia Strakosch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Antonia Strakosch","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/","url":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/","name":"Africa prepares for a delicious Joya\u00ae season - Joya Apples Website","isPartOf":{"@id":"https:\/\/joyaapples.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#primaryimage"},"image":{"@id":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#primaryimage"},"thumbnailUrl":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg","datePublished":"2025-09-22T00:27:34+00:00","dateModified":"2025-09-24T05:14:06+00:00","author":{"@id":"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946"},"breadcrumb":{"@id":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#primaryimage","url":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg","contentUrl":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-pic-1_16.9.jpg","width":2267,"height":1276},{"@type":"BreadcrumbList","@id":"https:\/\/joyaapples.com\/africa-prepares-for-a-mouthwatering-joya-season\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/joyaapples.com\/"},{"@type":"ListItem","position":2,"name":"Africa prepares for a delicious Joya\u00ae season"}]},{"@type":"WebSite","@id":"https:\/\/joyaapples.com\/fr\/#website","url":"https:\/\/joyaapples.com\/fr\/","name":"Joya Apples Website","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/joyaapples.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946","name":"Antonia Strakosch","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g","caption":"Antonia Strakosch"},"url":"https:\/\/joyaapples.com\/fr\/author\/astrakosch\/"}]}},"_links":{"self":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts\/6196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/comments?post=6196"}],"version-history":[{"count":6,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts\/6196\/revisions"}],"predecessor-version":[{"id":6302,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts\/6196\/revisions\/6302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/media\/6206"}],"wp:attachment":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/media?parent=6196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/categories?post=6196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/tags?post=6196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}