{"id":6223,"date":"2025-09-24T01:29:35","date_gmt":"2025-09-24T01:29:35","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6223"},"modified":"2025-09-24T02:21:25","modified_gmt":"2025-09-24T02:21:25","slug":"spotlight-on-new-season-south-african-joya-supply","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/fr\/spotlight-on-new-season-south-african-joya-supply\/","title":{"rendered":"Pleins feux sur la nouvelle saison d'approvisionnement sud-africain Joya\u00ae"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

La production de pommes Joya\u00ae en Afrique du Sud entre dans une nouvelle phase de croissance soutenue par la vari\u00e9t\u00e9 RDS \u00e0 haute couleur, le d\u00e9but de la saison 2025-2026 montrant des augmentations prometteuses de la production et de la p\u00e9n\u00e9tration du march\u00e9.<\/p>\n\n\n\n

La saison dans l'h\u00e9misph\u00e8re sud, qui s'\u00e9tend de juillet 2025 \u00e0 mars 2026, devrait \u00e9tendre la pr\u00e9sence de Joya\u00ae en Asie, notamment avec la r\u00e9ouverture du march\u00e9 tha\u00eflandais aux pommes sud-africaines apr\u00e8s 16 ans d'absence. Elle permettra \u00e9galement d'\u00e9tendre sa pr\u00e9sence \u00e0 de nouvelles r\u00e9gions, notamment le Golfe et le Royaume-Uni. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Perspectives de production et orientation des exportations<\/strong><\/h2>\n\n\n\n

Selon les pr\u00e9visions des exportateurs, plus de 70% de l'approvisionnement en pommes Joya\u00ae d'Afrique du Sud sont destin\u00e9s \u00e0 l'Asie, renfor\u00e7ant la r\u00e9gion comme plaque tournante strat\u00e9gique pour les exportations.  <\/p>\n\n\n\n

\u00c0 la semaine 36, les volumes totaux de Joya\u00ae ont augment\u00e9 de mani\u00e8re notable de 16% par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente, et les chiffres devraient augmenter \u00e0 mesure que la saison progresse. <\/p>\n\n\n\n

L'ensemble de la saison devrait conna\u00eetre un retour \u00e0 la croissance dans toutes les r\u00e9gions de destination, avec un total pr\u00e9vu de 15 000 tonnes apr\u00e8s une ann\u00e9e de couleur m\u00e9diocre en 2024. Les exp\u00e9ditions d'essai pour l'approvisionnement du Royaume-Uni cette saison ont \u00e9galement commenc\u00e9, avec une forte pouss\u00e9e strat\u00e9gique pour accro\u00eetre la diversification du march\u00e9 et le lancement sur un march\u00e9 o\u00f9 les pommes sud-africaines sont traditionnellement tr\u00e8s bien accueillies.<\/p>\n\n\n\n

De plus, l'approvisionnement saisonnier de l'h\u00e9misph\u00e8re nord en provenance d'Europe offre la possibilit\u00e9 d'assurer une pr\u00e9sence commerciale de 12 mois pour Joya\u00ae.\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L'Asie : le principal moteur de la croissance<\/strong><\/h2>\n\n\n\n

En Asie, la Malaisie continue de dominer la demande, suivie de pr\u00e8s par le Vietnam et Singapour. Cependant, les volumes r\u00e9els en Asie sont actuellement inf\u00e9rieurs aux pr\u00e9visions, principalement en raison d'un d\u00e9marrage l\u00e9g\u00e8rement plus tardif des exp\u00e9ditions vers l'Inde.<\/p>\n\n\n\n

Heureusement, les volumes pour cette r\u00e9gion devraient augmenter \u00e0 mesure que la saison avance, l'int\u00e9r\u00eat croissant des consommateurs et leur pouvoir d'achat repr\u00e9sentant une opportunit\u00e9 significative. La disponibilit\u00e9 des pommes Joya\u00ae sera un facteur d\u00e9terminant en Inde, les pommes locales \u00e9tant \u00e0 leur apog\u00e9e d'ao\u00fbt \u00e0 d\u00e9cembre.\u00a0<\/p>\n\n\n\n

Il est important de noter que la Tha\u00eflande devient un nouveau march\u00e9, apr\u00e8s 16 ans de fermeture aux exportations sud-africaines. Bien que la construction de ce march\u00e9 prenne probablement plusieurs ann\u00e9es et que le respect des protocoles de march\u00e9 reste un d\u00e9fi, les pommes Joya\u00ae repr\u00e9sentent un formidable potentiel en Tha\u00eflande. Offrir un produit de qualit\u00e9 sera essentiel pour instaurer la confiance envers la marque. <\/p>\n\n\n\n

Au Vietnam, les volumes pr\u00e9vus pourraient \u00eatre l\u00e9g\u00e8rement inf\u00e9rieurs en raison de l'offre substantielle provenant de Nouvelle-Z\u00e9lande cette saison.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La strat\u00e9gie de croissance de la marque s'appuie sur un plan marketing et promotionnel robuste, soutenant les march\u00e9s traditionnels de Malaisie et du Vietnam, tout en lan\u00e7ant des initiatives en Tha\u00eflande \u00e0 l'occasion du lancement en septembre\/octobre. Ce programme combine engagement aupr\u00e8s des grossistes, campagnes aupr\u00e8s des consommateurs et merchandising ax\u00e9 sur la marque. Le d\u00e9ploiement est synchronis\u00e9 avec les pics saisonniers, garantissant ainsi \u00e0 Joya\u00ae une visibilit\u00e9 active aux moments cl\u00e9s du cycle de vente. <\/p>\n\n\n\n

De mars \u00e0 juin, une opportunit\u00e9 significative se pr\u00e9sente pour l'approvisionnement europ\u00e9en en Asie et dans le Golfe apr\u00e8s la fin de la saison dans l'h\u00e9misph\u00e8re sud, ce qui permettra d'assurer un approvisionnement en Joya\u00ae tout au long de l'ann\u00e9e dans la r\u00e9gion. Ceci est particuli\u00e8rement important sur les march\u00e9s plus \u00e9tablis comme la Malaisie et le Vietnam.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Royaume-Uni et Golfe : extensions strat\u00e9giques<\/strong><\/h2>\n\n\n\n

Si l'Asie domine, le march\u00e9 britannique conna\u00eet un regain d'int\u00e9r\u00eat, soutenu par une importante campagne promotionnelle et l'engagement des distributeurs visant \u00e0 renforcer la visibilit\u00e9 de Joya\u00ae aupr\u00e8s des distributeurs britanniques. De m\u00eame, les march\u00e9s du Golfe b\u00e9n\u00e9ficieront d'un approvisionnement cibl\u00e9 (380 tonnes), r\u00e9pondant ainsi \u00e0 leur demande \u00e9tablie en produits frais haut de gamme. <\/p>\n\n\n\n

Ces expansions capitalisent sur la maturit\u00e9 croissante de la marque et sur le d\u00e9sir de construire un r\u00e9seau de march\u00e9 plus large et plus r\u00e9silient au-del\u00e0 de l\u2019Asie. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00c9lan croissant<\/strong><\/h2>\n\n\n\n

Les pommes Joya\u00ae d'Afrique du Sud devraient conna\u00eetre une excellente saison 2025-2026, avec une croissance de la production strat\u00e9giquement orient\u00e9e vers l'Asie et l'ouverture de nouvelles fronti\u00e8res dans le Golfe et au Royaume-Uni. L'accent reste mis sur le d\u00e9veloppement de la marque au Royaume-Uni gr\u00e2ce \u00e0 un positionnement strat\u00e9gique, \u00e0 l'engagement des distributeurs et \u00e0 un soutien promotionnel important. <\/p>\n\n\n\n

Dans l\u2019ensemble, l\u2019expansion du march\u00e9 des pommes Joya\u00ae d\u2019Afrique du Sud pr\u00e9sente une opportunit\u00e9 consid\u00e9rable de croissance du volume d\u2019une ann\u00e9e sur l\u2019autre, de notori\u00e9t\u00e9 accrue de la marque et de p\u00e9n\u00e9tration \u00e9largie du march\u00e9.  <\/a><\/a><\/p>","protected":false},"excerpt":{"rendered":"

La production de pommes Joya\u00ae en Afrique du Sud entre dans une nouvelle phase de croissance, port\u00e9e par la vari\u00e9t\u00e9 RDS \u00e0 haute coloration. La saison 2025-2026, d\u00e9but\u00e9e en d\u00e9but d'ann\u00e9e, affiche des perspectives prometteuses en termes de production et de p\u00e9n\u00e9tration du march\u00e9. La saison de l'h\u00e9misph\u00e8re sud, qui s'\u00e9tend de juillet 2025 \u00e0 mars 2026, devrait favoriser l'expansion de la culture de la Joya\u00ae en Asie, notamment gr\u00e2ce \u00e0\u2026 <\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6223","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSpotlight on new season South African Joya\u00ae supply - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/fr\/spotlight-on-new-season-south-african-joya-supply\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight on new season South African Joya\u00ae supply - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. 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