{"id":6248,"date":"2025-09-23T05:53:44","date_gmt":"2025-09-23T05:53:44","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6248"},"modified":"2025-09-24T05:13:24","modified_gmt":"2025-09-24T05:13:24","slug":"joya-apples-rock-out-at-french-music-festival","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/fr\/joya-apples-rock-out-at-french-music-festival\/","title":{"rendered":"Les pommes Joya\u00ae font sensation au festival de musique fran\u00e7ais"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Joya\u00ae s'est associ\u00e9 \u00e0 l'un des festivals de musique historiques de France, Les Francofolies, pour cr\u00e9er une exp\u00e9rience harmonieuse sur place, avec la d\u00e9licieuse combinaison de fruits, de plaisir et de fra\u00eecheur amplifiant encore l'\u00e9nergie dynamique du festival.<\/p>\n\n\n\n

Offrant une forte visibilit\u00e9 de la marque et un engagement significatif aupr\u00e8s du public cible principal des 30 \u00e0 50 ans, l'activation a \u00e9t\u00e9 con\u00e7ue pour cr\u00e9er une exp\u00e9rience de marque authentique et m\u00e9morable en renfor\u00e7ant l'activit\u00e9 et la connexion de la marque.<\/p>\n\n\n\n

Positionnant parfaitement Joya\u00ae comme le snack rafra\u00eechissant de l'\u00e9t\u00e9, le go\u00fbt juteux et vivifiant de la pomme a offert une gourmandise naturelle et stimulante pendant les trois jours bien remplis du festival. Cette activation a \u00e9galement \u00e9t\u00e9 une merveilleuse fa\u00e7on de c\u00e9l\u00e9brer la culture fran\u00e7aise et la production locale de pommes pendant l'\u00e9t\u00e9 de l'h\u00e9misph\u00e8re nord.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En amont du festival, plus de 7\u00a0000 visiteurs ont consult\u00e9 la plateforme en ligne, enregistrant un vif int\u00e9r\u00eat et un taux de conversion impressionnant de 80%. Durant les trois jours d'animation dynamique, plus de 12\u00a0000 pommes ont \u00e9t\u00e9 distribu\u00e9es gr\u00e2ce \u00e0 des animations attrayantes et personnalis\u00e9es, avec des tricycles \u00e0 l'effigie de la marque, une zone de blind test musical et des \u00e9crans mobiles assurant une visibilit\u00e9 optimale le long de l'all\u00e9e principale.<\/p>\n\n\n\n

La strat\u00e9gie marketing ax\u00e9e sur les donn\u00e9es a d\u00e9fini des objectifs pour la matin\u00e9e et l'apr\u00e8s-midi, la cr\u00e9ation de liens \u00e9tant au c\u0153ur de la matin\u00e9e et les apr\u00e8s-midi \u00e9tant consacr\u00e9s \u00e0 accro\u00eetre la port\u00e9e.<\/p>\n\n\n\n

Le matin, une approche qualitative a favoris\u00e9 les \u00e9changes et un engagement plus profond envers la marque gr\u00e2ce \u00e0 des blind tests musicaux, des discussions et des questionnaires consommateurs. Le r\u00e9sultat ? Les festivaliers ont d\u00e9couvert Joya\u00ae \u00e0 travers des moments m\u00e9morables et ludiques, renfor\u00e7ant l'identit\u00e9 joyeuse de la marque et la consolidant aupr\u00e8s des consommateurs.<\/p>\n\n\n\n

Au cours de l'apr\u00e8s-midi, une strat\u00e9gie quantitative s'est concentr\u00e9e sur l'augmentation de la port\u00e9e et de la visibilit\u00e9, en distribuant des pommes et des prospectus de marque aux heures de pointe.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Profitant de l'occasion pour recueillir des informations sur le terrain aupr\u00e8s des consommateurs, une enqu\u00eate a \u00e9t\u00e9 men\u00e9e lors de l'\u00e9v\u00e9nement, recueillant les r\u00e9ponses de plus de 700 participants sur leurs habitudes et pr\u00e9f\u00e9rences de consommation de pommes. Les r\u00e9sultats ont \u00e9t\u00e9 \u00e9loquents\u00a0: Joya\u00ae a obtenu une note positive de 85% et une note moyenne de 4,3 sur 5.<\/p>\n\n\n\n

Dans l'ensemble, l'activation du festival a \u00e9t\u00e9 un franc succ\u00e8s, s'appuyant sur la notori\u00e9t\u00e9 de la marque aupr\u00e8s des participants depuis l'ann\u00e9e derni\u00e8re. Avec une mar\u00e9e de chapeaux Joya\u00ae jaune soleil dansant au rythme de la musique, la foule \u00e9tait anim\u00e9e d'une ambiance positive.<\/p>","protected":false},"excerpt":{"rendered":"

Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, Joya\u00ae s'est associ\u00e9e \u00e0 l'un des festivals de musique historiques de France, Les Francofolies, afin de cr\u00e9er une exp\u00e9rience harmonieuse sur place. La d\u00e9licieuse combinaison de fruits, de divertissement et de fra\u00eecheur a contribu\u00e9 \u00e0 amplifier l'\u00e9nergie festive du festival. Con\u00e7ue pour assurer une forte visibilit\u00e9 de la marque et un engagement significatif aupr\u00e8s de la cible principale (30-50 ans), cette op\u00e9ration a \u00e9t\u00e9 pens\u00e9e\u2026 <\/a><\/p>","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6248","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nJoya\u00ae apples rock out at French music festival - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/fr\/joya-apples-rock-out-at-french-music-festival\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joya\u00ae apples rock out at French music festival - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"For the second year running, Joya\u00ae partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30\u201350-year-olds, the activation was designed …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joyaapples.com\/fr\/joya-apples-rock-out-at-french-music-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"Joya Apples Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-23T05:53:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T05:13:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonia Strakosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonia Strakosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/\",\"url\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/\",\"name\":\"Joya\u00ae apples rock out at French music festival - Joya Apples Website\",\"isPartOf\":{\"@id\":\"https:\/\/joyaapples.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg\",\"datePublished\":\"2025-09-23T05:53:44+00:00\",\"dateModified\":\"2025-09-24T05:13:24+00:00\",\"author\":{\"@id\":\"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946\"},\"breadcrumb\":{\"@id\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#primaryimage\",\"url\":\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg\",\"contentUrl\":\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/joyaapples.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joya\u00ae apples rock out at French music festival\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/joyaapples.com\/fr\/#website\",\"url\":\"https:\/\/joyaapples.com\/fr\/\",\"name\":\"Joya Apples Website\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/joyaapples.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946\",\"name\":\"Antonia Strakosch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g\",\"caption\":\"Antonia Strakosch\"},\"url\":\"https:\/\/joyaapples.com\/fr\/author\/astrakosch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joya\u00ae apples rock out at French music festival - Joya Apples Website","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/joyaapples.com\/fr\/joya-apples-rock-out-at-french-music-festival\/","og_locale":"fr_FR","og_type":"article","og_title":"Joya\u00ae apples rock out at French music festival - Joya Apples Website","og_description":"For the second year running, Joya\u00ae partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30\u201350-year-olds, the activation was designed …","og_url":"https:\/\/joyaapples.com\/fr\/joya-apples-rock-out-at-french-music-festival\/","og_site_name":"Joya Apples Website","article_published_time":"2025-09-23T05:53:44+00:00","article_modified_time":"2025-09-24T05:13:24+00:00","og_image":[{"width":2560,"height":1441,"url":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-scaled.jpg","type":"image\/jpeg"}],"author":"Antonia Strakosch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Antonia Strakosch","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/","url":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/","name":"Joya\u00ae apples rock out at French music festival - Joya Apples Website","isPartOf":{"@id":"https:\/\/joyaapples.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#primaryimage"},"image":{"@id":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#primaryimage"},"thumbnailUrl":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg","datePublished":"2025-09-23T05:53:44+00:00","dateModified":"2025-09-24T05:13:24+00:00","author":{"@id":"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946"},"breadcrumb":{"@id":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#primaryimage","url":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg","contentUrl":"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/FRANCOFOLIES-2025-festival-image-2_16.9-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/joyaapples.com\/joya-apples-rock-out-at-french-music-festival\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/joyaapples.com\/"},{"@type":"ListItem","position":2,"name":"Joya\u00ae apples rock out at French music festival"}]},{"@type":"WebSite","@id":"https:\/\/joyaapples.com\/fr\/#website","url":"https:\/\/joyaapples.com\/fr\/","name":"Joya Apples Website","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/joyaapples.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/5426b340c8876c9aec5743cd576ab946","name":"Antonia Strakosch","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/joyaapples.com\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd525867ee792bcd026c9015a66d4cc3f20122b8776dd36d5fd1d1493dba355c?s=96&d=mm&r=g","caption":"Antonia Strakosch"},"url":"https:\/\/joyaapples.com\/fr\/author\/astrakosch\/"}]}},"_links":{"self":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts\/6248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/comments?post=6248"}],"version-history":[{"count":7,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts\/6248\/revisions"}],"predecessor-version":[{"id":6298,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/posts\/6248\/revisions\/6298"}],"wp:attachment":[{"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/media?parent=6248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/categories?post=6248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joyaapples.com\/fr\/wp-json\/wp\/v2\/tags?post=6248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}