Life. Isn’t it just the best?

Here at Joya®, we believe in living life to the full – in seizing each varied and wonderful day for the simple reason that days are there to be seized. In tossing a crunchy, invigorating apple in your backpack and setting out to explore this great good world.

Which is why we’re delighted to debut a fresh new look and feel for Joya®, something we’ve been beavering away on in the background with the excitement of a dog about to go walkies.

Sunny, authentic and endlessly spirited, our refreshed Joya® brand celebrates the always enjoyable nature of our brilliantly-coloured apple. Visually, with our new branding, we’ve embraced arresting golden yellow offset by red and vibrant purple, setting an invigorating tone for what promises to be a radiant new chapter in our history.

We’re also big on sharing our irrepressible spirit and exceptional quality through uplifting language. You may have noticed our fondness for joyous adjectives, with each carefully chosen word, it’s an authentic expression of our brand character and very essence.

Of course, refreshing a brand involves more than just creating a new look and feel. It’s a chance to drill down into what you stand for and ensure that how you present yourself truly reflects who you are. Above all, it’s supposed to be fun. Which is fortunate because at Joya®, we’ve never taken ourselves too seriously. We don’t lose sight of the fact that apples are a nourishing, healthy superfood, but we don’t harp on about the nutritional benefits. Because while an apple a day may keep the doctor away, we’re too busy out there enjoying life to dwell on the facts and figures. We just know that our bodies and minds feel excellent after snacking on a Joya® apple, and that’s good enough for us.

Naturally, our sunny new look and feel is underpinned by the consistently great eating experience of our Joya® apples themselves. Refreshing and robust with an invigorating crunch, Joya® is a dependable all-rounder, the equivalent of a seasoned Olympian who rocks up to training even on weekends. Joya® apples can be taken anywhere and are perfectly suited to life on the go.

The crux of it? Our apples are joyfully tasty – a delicious snack that fits into your busy lifestyle.

So let’s hear it for our refreshing new brand! Now it really is time to go walkies.