{"id":6196,"date":"2025-09-22T00:27:34","date_gmt":"2025-09-22T00:27:34","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6196"},"modified":"2025-09-24T05:14:06","modified_gmt":"2025-09-24T05:14:06","slug":"africa-prepares-for-a-mouthwatering-joya-season","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/ms\/africa-prepares-for-a-mouthwatering-joya-season\/","title":{"rendered":"Afrika bersedia untuk musim Joya\u00ae yang lazat"},"content":{"rendered":"
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Kempen pemasaran baharu yang segar sedang dilancarkan di seluruh Afrika Selatan dan Nigeria dalam beberapa bulan akan datang, meletakkan Joya\u00ae sebagai epal yang cerah dan menyegarkan untuk kehidupan yang sibuk dan snek musim panas yang muktamad untuk rangsangan tenaga semasa dalam perjalanan. Sehingga minggu ke-36, jualan Afrika meningkat 236% tahun ke tahun, dengan kempen yang disasarkan ini bertujuan untuk memanfaatkan momentum ini.<\/p>\n\n\n\n

Pengaktifan berimpak tinggi dalam talian, dalam pasaran dan dalam kedai direka untuk menarik perhatian, mencetuskan percubaan serta-merta dan meninggalkan kesan yang berkekalan, semuanya dalam tetingkap pendek dan fokus.<\/p>\n\n\n\n

Kempen ini akan memberi tumpuan terutamanya kepada Nigeria, dengan kedudukan negara itu sebagai pasaran terbesar di Afrika untuk Joya\u00ae dengan hampir 80% daripada semua jualan. Menyasarkan pembeli pasaran terbuka bandar yang mementingkan kesihatan atau bercita-cita tinggi berumur 25\u201355 serta penjual semula dan penjaja jalanan, aktiviti pemasaran yang dirancang di Nigeria bertujuan untuk menjadikan Joya\u00ae sebagai epal musim panas yang menggembirakan di Afrika.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pelancaran berimpak tinggi akan mempamerkan rupa dan rasa jenama yang diperbaharui, memacu keterlihatan yang menonjol dan membina kesedaran jenama yang bermakna. Menyasarkan lokasi strategik di seluruh Lagos, media luar rumah berimpak tinggi termasuk papan iklan dan tiang bendera akan memacu kesedaran jenama dan pertimbangan pembelian dalam kalangan khalayak sasaran.<\/p>\n\n\n\n

Pengambilalihan runcit di pasar raya dan pasaran buah-buahan merentasi 11 pasaran utama akan meningkatkan lagi keseronokan, dengan 'En-Joyment Market Rove' yang memacu kesedaran, penglibatan dan percubaan. MC yang bertenaga akan memimpin pengalaman bersama krew tarian untuk menarik perhatian orang ramai, manakala permainan dan pertandingan yang mengutamakan jenama akan menggalakkan interaksi dan pensampelan produk. Pemenang bertuah akan menerima barangan berjenama dan mendapat akses ke En-Joyment Lounge yang eksklusif, dengan semua detik diabadikan dan dikongsi di seluruh saluran media sosial untuk capaian maksimum.<\/p>\n\n\n\n

Sebagai sebahagian daripada pelancaran, pengimport Joya\u00ae akan terlibat secara peribadi dan dimaklumkan tentang aktiviti jenama Joya\u00ae yang akan datang. Untuk menyokong keterlihatan dan penjajaran pemacu, mereka akan menerima bahan berjenama untuk diedarkan kepada pelanggan mereka, mengukuhkan kehadiran Joya\u00ae di seluruh saluran perdagangan.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sementara itu di Afrika Selatan, pasar raya telah mula menyimpan Joya\u00ae, menyediakan tanah yang subur untuk aktiviti pemasaran untuk berkembang maju sepanjang musim panas hemisfera selatan. Meletakkan Joya\u00ae sebagai epal musim panas untuk pengguna moden Afrika Selatan yang sedang dalam perjalanan, kempen itu akan menyasarkan golongan milenium, keluarga muda dan profesional yang mementingkan kesihatan yang mencari snek mudah dan bertenaga yang sesuai dengan gaya hidup pantas mereka.<\/p>\n\n\n\n

Penciptaan kandungan akan termasuk fotografi pegun baharu, video resipi dan gaya hidup, video kebun dan pegun serta pengaktifan pasar raya. Epal Joya\u00ae boleh didapati di pasar raya Checkers, Pick 'n Pay dan Woolworths, dengan rasa di kedai bermula pada bulan Oktober. Menyokong pengaktifan ini akan menjadi set aset dan aktiviti media sosial baharu, termasuk video resipi, iklan digital yang bertujuan untuk membawa pengguna ke titik pembelian untuk setiap kumpulan pasar raya, iklan kesedaran jenama dan pertandingan dalam talian.<\/p>\n\n\n\n

Masa yang menggembirakan di hadapan untuk pengembangan Joya\u00ae di pasaran Afrika. Tonton ruang ini!<\/p>\n\n\n\n

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Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya\u00ae as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. 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