{"id":6223,"date":"2025-09-24T01:29:35","date_gmt":"2025-09-24T01:29:35","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6223"},"modified":"2026-07-24T02:52:30","modified_gmt":"2026-07-24T02:52:30","slug":"spotlight-on-new-season-south-african-joya-supply","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/nb\/spotlight-on-new-season-south-african-joya-supply\/","title":{"rendered":"S\u00f8kelys p\u00e5 den nye sesongens s\u00f8rafrikanske Joya\u00ae-forsyninger"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-1024x576.jpg\" alt=\"\" class=\"wp-image-6228\" srcset=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-1024x576.jpg 1024w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-300x169.jpg 300w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-768x432.jpg 768w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-1536x864.jpg 1536w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-2048x1152.jpg 2048w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Alvins-analysis_Hero-image_16.9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>S\u00f8r-Afrikas Joya\u00ae-epleproduksjon g\u00e5r inn i en ny vekstfase, st\u00f8ttet av den fargerike RDS-sorten, og tidlig i sesongen 2025\u20132026 viser lovende \u00f8kninger i b\u00e5de produksjon og markedspenetrasjon.<\/p>\n\n\n\n<p>Sesongen p\u00e5 den s\u00f8rlige halvkule, som strekker seg fra juli 2025 til mars 2026, forventes \u00e5 utvide Joya\u00aes tilstedev\u00e6relse i Asia, spesielt med gjen\u00e5pningen av det thailandske markedet for s\u00f8rafrikanske epler etter 16 \u00e5r. Det vil ogs\u00e5 utvide rekkevidden til nye regioner, inkludert Gulfen og Storbritannia.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Produksjonsutsikter og eksportfokus<\/strong><\/h2>\n\n\n\n<p>If\u00f8lge prognoser fra eksport\u00f8rer er mer enn 70% av S\u00f8r-Afrikas Joya\u00ae-epleforsyning rettet mot Asia, noe som forsterker regionen som et strategisk knutepunkt for eksport.&nbsp;&nbsp;<\/p>\n\n\n\n<p>I uke 36 har det totale Joya\u00ae-volumet \u00f8kt med bemerkelsesverdige 16% fra \u00e5r til \u00e5r, og tallene forventes \u00e5 \u00f8ke etter hvert som sesongen skrider frem.&nbsp;<\/p>\n\n\n\n<p>Det er forventet at hele sesongen vil se en tilbakevending til vekst i alle destinasjonsregioner, med en ansl\u00e5tt totalvekst p\u00e5 15 000 tonn etter et \u00e5r med d\u00e5rlig farge i 2024. Pr\u00f8veleveranser for forsyning til Storbritannia denne sesongen har ogs\u00e5 startet, med et sterkt strategisk press for \u00e5 \u00f8ke markedsdiversifiseringen og lansering i et marked der s\u00f8rafrikanske epler tradisjonelt er sv\u00e6rt godt mottatt.<\/p>\n\n\n\n<p>I tillegg gir sesongforsyninger fra Europa p\u00e5 den nordlige halvkule muligheten til \u00e5 sikre en 12-m\u00e5neders detaljhandelstilstedev\u00e6relse for Joya\u00ae.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"355\" src=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Joya-Alvins-analysis_Graph1_V2-1024x355.png\" alt=\"\" class=\"wp-image-6230\" srcset=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Joya-Alvins-analysis_Graph1_V2-1024x355.png 1024w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Joya-Alvins-analysis_Graph1_V2-300x104.png 300w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Joya-Alvins-analysis_Graph1_V2-768x266.png 768w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Joya-Alvins-analysis_Graph1_V2-18x6.png 18w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/Joya-Alvins-analysis_Graph1_V2.png 1379w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Asia: Den prim\u00e6re vekstmotoren<\/strong><\/h2>\n\n\n\n<p>Innen Asia fortsetter Malaysia \u00e5 dominere ettersp\u00f8rselen, tett fulgt av Vietnam og Singapore. Det faktiske volumet i Asia er imidlertid for \u00f8yeblikket bak prognosen, hovedsakelig drevet av en noe senere start p\u00e5 leveringstidspunktene til India.<\/p>\n\n\n\n<p>Det er gledelig at volumene for denne regionen forventes \u00e5 \u00f8ke etter hvert som sesongen skrider frem, med \u00f8kende forbrukerinteresse og kj\u00f8pekraft som representerer en betydelig mulighet. Tidspunktet for tilgjengeligheten av Joya\u00ae-epler vil v\u00e6re en faktor i India, med lokale innenlandske epler p\u00e5 sitt h\u00f8yeste fra august til desember.\u00a0<\/p>\n\n\n\n<p>Det er viktig \u00e5 merke seg at Thailand blir en ny akt\u00f8r i markedet etter \u00e5 ha v\u00e6rt stengt for s\u00f8rafrikansk eksport i 16 \u00e5r. Selv om det er sannsynlig at dette markedet vil ta flere \u00e5r \u00e5 bygge opp, og det \u00e5 overholde markedsprotokollene vil fortsatt v\u00e6re en utfordring, finnes det en stor mulighet for Joya\u00ae-epler i Thailand. \u00c5 levere et kvalitetsprodukt vil v\u00e6re avgj\u00f8rende for \u00e5 bygge tillit til merkevaren.&nbsp;<\/p>\n\n\n\n<p>I Vietnam kan de prognostiserte volumene v\u00e6re noe lavere som f\u00f8lge av betydelig forsyning fra New Zealand denne sesongen.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes.png\" alt=\"\" class=\"wp-image-6238\" srcset=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes.png 1600w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes-300x169.png 300w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes-1024x576.png 1024w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes-768x432.png 768w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes-1536x864.png 1536w, https:\/\/joyaapples.com\/app\/uploads\/2025\/09\/South-Africa-JOYA\u00ae-supply-forecast-to-Asia-per-market-tonnes-18x10.png 18w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Merkets vekststrategi er underbygget av en robust markedsf\u00f8rings- og kampanjeplan som st\u00f8tter de tradisjonelle markedene i Malaysia og Vietnam, samtidig som det lanseres initiativer i Thailand som sammenfaller med lanseringen i september\/oktober. Programmet kombinerer engasjement i grossistleddet, forbrukerrettede kampanjer og merkevaredrevet merchandising. Utrullingen er synkronisert med sesongmessige topper, noe som sikrer at Joya\u00ae er aktivt synlig i viktige \u00f8yeblikk i salgssyklusen.&nbsp;<\/p>\n\n\n\n<p>Fra mars til juni finnes det en betydelig mulighet for europeisk forsyning til Asia og Gulfen etter slutten av sesongen p\u00e5 den s\u00f8rlige halvkule, noe som vil bidra til \u00e5 sikre en hel\u00e5rsforsyning av Joya\u00ae i regionen. Dette er spesielt viktig i de mer etablerte markedene som Malaysia og Vietnam.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Storbritannia og Gulfen: Strategiske utvidelser<\/strong><\/h2>\n\n\n\n<p>Mens Asia har forrang, blir det britiske markedet gjenopptatt, st\u00f8ttet av betydelig markedsf\u00f8ringsaktivitet og engasjement fra forhandlere som tar sikte p\u00e5 \u00e5 styrke synligheten til Joya\u00ae hos britiske forhandlere. P\u00e5 samme m\u00e5te vil markedene i Gulfen motta m\u00e5lrettet forsyning (380 tonn), som utnytter den etablerte ettersp\u00f8rselen etter ferske premiumprodukter.&nbsp;<\/p>\n\n\n\n<p>Disse utvidelsene utnytter merkets \u00f8kende modenhet og \u00f8nsket om \u00e5 bygge et bredere og mer robust markedsnettverk utover Asia.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00d8kende momentum<\/strong><\/h2>\n\n\n\n<p>S\u00f8r-Afrikas Joya\u00ae-epler ser ut til \u00e5 f\u00e5 en sterk sesong i 2025\u20132026, med produksjonsvekst strategisk rettet mot Asia, samtidig som nye markeder \u00e5pnes i Gulfen og Storbritannia. Det er fortsatt et fokus p\u00e5 \u00e5 bygge merkevaren i Storbritannia med strategisk posisjonering, engasjement fra forhandlere og sterk markedsf\u00f8ringsst\u00f8tte.&nbsp;<\/p>\n\n\n\n<p>Samlet sett gir markedsekspansjonen for Joya\u00ae-epler fra S\u00f8r-Afrika en betydelig mulighet for \u00e5rlig volumvekst, \u00f8kt merkevarekjennskap og utvidet markedspenetrasjon.&nbsp;&nbsp;<a id=\"_msocom_1\"><\/a><a id=\"_msocom_1\"><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya\u00ae in Asia, particularly with &hellip; <a href=\"https:\/\/joyaapples.com\/nb\/spotlight-on-new-season-south-african-joya-supply\/\"><\/a><\/p>","protected":false},"author":3,"featured_media":6588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotlight on new season South African Joya\u00ae supply - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/nb\/spotlight-on-new-season-south-african-joya-supply\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight on new season South African Joya\u00ae supply - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya\u00ae in Asia, particularly with &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joyaapples.com\/nb\/spotlight-on-new-season-south-african-joya-supply\/\" \/>\n<meta property=\"og:site_name\" content=\"Joya Apples Website\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T01:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T02:52:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joyaapples.com\/app\/uploads\/2025\/07\/250219_Joya25_Recipes_ChickpeaSalad_01_029_MAIN-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Antonia Strakosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Antonia Strakosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/joyaapples.com\\\/spotlight-on-new-season-south-african-joya-supply\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/joyaapples.com\\\/spotlight-on-new-season-south-african-joya-supply\\\/\"},\"author\":{\"name\":\"Antonia Strakosch\",\"@id\":\"https:\\\/\\\/joyaapples.com\\\/fr\\\/#\\\/schema\\\/person\\\/5426b340c8876c9aec5743cd576ab946\"},\"headline\":\"Spotlight on new season South African Joya\u00ae supply\",\"datePublished\":\"2025-09-24T01:29:35+00:00\",\"dateModified\":\"2026-07-24T02:52:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/joyaapples.com\\\/spotlight-on-new-season-south-african-joya-supply\\\/\"},\"wordCount\":676,\"image\":{\"@id\":\"https:\\\/\\\/joyaapples.com\\\/spotlight-on-new-season-south-african-joya-supply\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/joyaapples.com\\\/app\\\/uploads\\\/2025\\\/07\\\/250219_Joya25_Recipes_ChickpeaSalad_01_029_MAIN-scaled.jpg\",\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joyaapples.com\\\/spotlight-on-new-season-south-african-joya-supply\\\/\",\"url\":\"https:\\\/\\\/joyaapples.com\\\/spotlight-on-new-season-south-african-joya-supply\\\/\",\"name\":\"Spotlight on new season South African Joya\u00ae supply - 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