{"id":6196,"date":"2025-09-22T00:27:34","date_gmt":"2025-09-22T00:27:34","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6196"},"modified":"2025-09-24T05:14:06","modified_gmt":"2025-09-24T05:14:06","slug":"africa-prepares-for-a-mouthwatering-joya-season","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/pt\/africa-prepares-for-a-mouthwatering-joya-season\/","title":{"rendered":"\u00c1frica se prepara para uma deliciosa temporada Joya\u00ae"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Novas campanhas de marketing ser\u00e3o lan\u00e7adas na \u00c1frica do Sul e na Nig\u00e9ria nos pr\u00f3ximos meses, posicionando a Joya\u00ae como a ma\u00e7\u00e3 vibrante e reconfortante para vidas agitadas e o lanche de ver\u00e3o perfeito para um impulso energ\u00e9tico em qualquer lugar. Na semana 36, as vendas na \u00c1frica aumentaram 236% em rela\u00e7\u00e3o ao ano anterior, com essas campanhas direcionadas buscando capitalizar esse momento.<\/p>\n\n\n\n

Ativa\u00e7\u00f5es de alto impacto on-line, no mercado e na loja s\u00e3o projetadas para chamar a aten\u00e7\u00e3o, gerar avalia\u00e7\u00f5es imediatas e deixar uma impress\u00e3o duradoura, tudo em um curto espa\u00e7o de tempo.<\/p>\n\n\n\n

A campanha se concentrar\u00e1 principalmente na Nig\u00e9ria, pa\u00eds classificado como o maior mercado africano para a Joya\u00ae, com quase 80% de todas as vendas. Direcionada a consumidores urbanos de 25 a 55 anos, preocupados com a sa\u00fade ou com aspira\u00e7\u00f5es, bem como revendedores e vendedores ambulantes, as atividades de marketing planejadas na Nig\u00e9ria visam consolidar a Joya\u00ae como a ma\u00e7\u00e3 de ver\u00e3o preferida na \u00c1frica.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

O lan\u00e7amento de alto impacto destacar\u00e1 a nova identidade visual da marca, gerando visibilidade de destaque e construindo um reconhecimento significativo da marca. A segmenta\u00e7\u00e3o por locais estrat\u00e9gicos em Lagos e a m\u00eddia externa de alto impacto, incluindo um outdoor e mastros de bandeira, impulsionar\u00e3o o reconhecimento da marca e a considera\u00e7\u00e3o de compra entre o p\u00fablico-alvo.<\/p>\n\n\n\n

A aquisi\u00e7\u00e3o de lojas em supermercados e mercados de frutas em 11 mercados-chave aumentar\u00e1 ainda mais a divers\u00e3o, com um divertido "En-Joyment Market Rove", que promover\u00e1 conscientiza\u00e7\u00e3o, engajamento e experimenta\u00e7\u00e3o. Um animado mestre de cerim\u00f4nias conduzir\u00e1 a experi\u00eancia ao lado de uma equipe de dan\u00e7a para atrair o p\u00fablico, enquanto jogos e competi\u00e7\u00f5es centrados na marca incentivar\u00e3o a intera\u00e7\u00e3o e a degusta\u00e7\u00e3o de produtos. Os sortudos vencedores receber\u00e3o produtos da marca e ter\u00e3o acesso ao exclusivo En-Joyment Lounge, com todos os momentos capturados e compartilhados nas redes sociais para m\u00e1ximo alcance.<\/p>\n\n\n\n

Como parte do lan\u00e7amento, os importadores da Joya\u00ae ser\u00e3o pessoalmente envolvidos e informados sobre as pr\u00f3ximas atividades da marca Joya\u00ae. Para aumentar a visibilidade e impulsionar o alinhamento, eles receber\u00e3o materiais da marca para distribuir aos seus clientes, refor\u00e7ando a presen\u00e7a da Joya\u00ae em todo o canal de distribui\u00e7\u00e3o.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Enquanto isso, na \u00c1frica do Sul, os supermercados come\u00e7aram a estocar Joya\u00ae, proporcionando terreno f\u00e9rtil para as atividades de marketing prosperarem durante o ver\u00e3o do hemisf\u00e9rio sul. Posicionando a Joya\u00ae como a ma\u00e7\u00e3 do ver\u00e3o para o consumidor moderno e em movimento da \u00c1frica do Sul, a campanha ter\u00e1 como p\u00fablico-alvo a gera\u00e7\u00e3o Y, fam\u00edlias jovens e profissionais preocupados com a sa\u00fade que buscam um lanche f\u00e1cil e energ\u00e9tico que se adapte ao seu estilo de vida acelerado.<\/p>\n\n\n\n

A cria\u00e7\u00e3o de conte\u00fado incluir\u00e1 novas fotografias, v\u00eddeos de receitas e estilo de vida, v\u00eddeos e fotos de pomares e ativa\u00e7\u00f5es em supermercados. As ma\u00e7\u00e3s Joya\u00ae estar\u00e3o dispon\u00edveis nos supermercados Checkers, Pick 'n Pay e Woolworths, com degusta\u00e7\u00f5es nas lojas a partir de outubro. Essas ativa\u00e7\u00f5es contar\u00e3o com um conjunto de novos recursos e atividades em m\u00eddias sociais, incluindo v\u00eddeos de receitas, an\u00fancios digitais direcionados a levar o consumidor ao ponto de compra para cada grupo de supermercados, an\u00fancios de reconhecimento de marca e concursos online.<\/p>\n\n\n\n

Tempos emocionantes pela frente para a expans\u00e3o da Joya\u00ae no mercado africano. Fique de olho!<\/p>\n\n\n\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya\u00ae as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. As of week 36, African sales are up 236% year-on-year, with these targeted campaigns aimed at capitalising on this … <\/a><\/p>","protected":false},"author":3,"featured_media":6206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nAfrica prepares for a delicious Joya\u00ae season - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/pt\/africa-prepares-for-a-mouthwatering-joya-season\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Africa prepares for a delicious Joya\u00ae season - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya\u00ae as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. 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