{"id":6223,"date":"2025-09-24T01:29:35","date_gmt":"2025-09-24T01:29:35","guid":{"rendered":"https:\/\/joyaapples.com\/?p=6223"},"modified":"2026-07-24T02:52:30","modified_gmt":"2026-07-24T02:52:30","slug":"spotlight-on-new-season-south-african-joya-supply","status":"publish","type":"post","link":"https:\/\/joyaapples.com\/pt\/spotlight-on-new-season-south-african-joya-supply\/","title":{"rendered":"Destaque na nova temporada de fornecimento da Joya\u00ae sul-africana"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

A produ\u00e7\u00e3o de ma\u00e7\u00e3s Joya\u00ae na \u00c1frica do Sul est\u00e1 entrando em uma nova fase de crescimento, impulsionada pela variedade RDS de colora\u00e7\u00e3o intensa, com a safra de 2025-2026 apresentando aumentos promissores tanto na produ\u00e7\u00e3o quanto na penetra\u00e7\u00e3o de mercado.<\/p>\n\n\n\n

A temporada no hemisf\u00e9rio sul, que se estende de julho de 2025 a mar\u00e7o de 2026, dever\u00e1 expandir a presen\u00e7a da Joya\u00ae na \u00c1sia, principalmente com a reabertura do mercado tailand\u00eas para ma\u00e7\u00e3s sul-africanas ap\u00f3s 16 anos. Tamb\u00e9m ampliar\u00e1 seu alcance para novas regi\u00f5es, incluindo o Golfo P\u00e9rsico e o Reino Unido. <\/p>\n\n\n\n

<\/p>\n\n\n\n

Perspectivas de Produ\u00e7\u00e3o e Foco na Exporta\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n

Segundo as previs\u00f5es dos exportadores, mais de 701.300 toneladas da produ\u00e7\u00e3o de ma\u00e7\u00e3s Joya\u00ae da \u00c1frica do Sul destinam-se \u00e0 \u00c1sia, refor\u00e7ando a regi\u00e3o como um centro estrat\u00e9gico para as exporta\u00e7\u00f5es.  <\/p>\n\n\n\n

Na semana 36, o volume total de vendas da Joya\u00ae aumentou consideravelmente em 16% em rela\u00e7\u00e3o ao ano anterior, e espera-se que esse n\u00famero continue a crescer ao longo da temporada. <\/p>\n\n\n\n

Prev\u00ea-se que toda a temporada retorne ao crescimento em todas as regi\u00f5es de destino, com uma previs\u00e3o total de 15.000 toneladas ap\u00f3s um ano de m\u00e1 colora\u00e7\u00e3o em 2024. Os embarques de teste para fornecimento ao Reino Unido nesta temporada tamb\u00e9m j\u00e1 come\u00e7aram, com um forte esfor\u00e7o estrat\u00e9gico para aumentar a diversifica\u00e7\u00e3o de mercado e lan\u00e7ar o produto em um mercado onde as ma\u00e7\u00e3s sul-africanas s\u00e3o tradicionalmente muito bem recebidas.<\/p>\n\n\n\n

Al\u00e9m disso, o fornecimento sazonal do hemisf\u00e9rio norte proveniente da Europa oferece a oportunidade de garantir a presen\u00e7a da Joya\u00ae no varejo durante os 12 meses do ano.\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c1sia: o principal motor de crescimento<\/strong><\/h2>\n\n\n\n

Na \u00c1sia, a Mal\u00e1sia continua a dominar a procura, seguida de perto pelo Vietname e por Singapura. No entanto, o volume real na \u00c1sia est\u00e1 atualmente abaixo do previsto, devido principalmente a um ligeiro atraso no in\u00edcio dos embarques para a \u00cdndia.<\/p>\n\n\n\n

Felizmente, prev\u00ea-se um aumento nos volumes para esta regi\u00e3o ao longo da temporada, com o crescente interesse e poder de compra dos consumidores representando uma oportunidade significativa. O momento da disponibilidade das ma\u00e7\u00e3s Joya\u00ae ser\u00e1 um fator importante na \u00cdndia, visto que a safra de ma\u00e7\u00e3s locais atinge o seu auge entre agosto e dezembro.\u00a0<\/p>\n\n\n\n

\u00c9 importante destacar que a Tail\u00e2ndia est\u00e1 entrando como um novo mercado, ap\u00f3s 16 anos de fechamento \u00e0s exporta\u00e7\u00f5es sul-africanas. Embora seja prov\u00e1vel que esse mercado leve v\u00e1rios anos para se consolidar e que o cumprimento dos protocolos de mercado continue sendo um desafio, existe uma grande oportunidade para as ma\u00e7\u00e3s Joya\u00ae na Tail\u00e2ndia. Oferecer um produto de qualidade ser\u00e1 fundamental para construir a confian\u00e7a na marca. <\/p>\n\n\n\n

No Vietname, os volumes previstos podem ser ligeiramente inferiores devido ao elevado fornecimento proveniente da Nova Zel\u00e2ndia nesta temporada.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

A estrat\u00e9gia de crescimento da marca \u00e9 sustentada por um plano robusto de marketing e promo\u00e7\u00e3o, que apoia os mercados tradicionais da Mal\u00e1sia e do Vietn\u00e3, al\u00e9m de lan\u00e7ar iniciativas na Tail\u00e2ndia para coincidir com o lan\u00e7amento em setembro\/outubro. O programa combina engajamento com o atacado, campanhas voltadas para o consumidor e merchandising focado na marca. O lan\u00e7amento \u00e9 sincronizado com os picos sazonais, garantindo que a Joya\u00ae esteja ativamente vis\u00edvel nos momentos-chave do ciclo de vendas. <\/p>\n\n\n\n

De mar\u00e7o a junho, existe uma oportunidade significativa para o fornecimento europeu \u00e0 \u00c1sia e ao Golfo, ap\u00f3s o t\u00e9rmino da temporada do hemisf\u00e9rio sul, o que ajudar\u00e1 a garantir o abastecimento cont\u00ednuo de Joya\u00ae na regi\u00e3o durante todo o ano. Isso \u00e9 particularmente importante em mercados mais consolidados, como Mal\u00e1sia e Vietn\u00e3.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Reino Unido e o Golfo: Expans\u00f5es Estrat\u00e9gicas<\/strong><\/h2>\n\n\n\n

Embora a \u00c1sia tenha prioridade, o mercado do Reino Unido est\u00e1 sendo reativado, apoiado por uma significativa atividade promocional e engajamento com varejistas, visando fortalecer a visibilidade da Joya\u00ae no varejo brit\u00e2nico. Da mesma forma, os mercados do Golfo receber\u00e3o um fornecimento direcionado (380 toneladas), aproveitando a demanda j\u00e1 estabelecida por produtos frescos de alta qualidade. <\/p>\n\n\n\n

Essas expans\u00f5es capitalizam a crescente maturidade da marca e o desejo de construir uma rede de mercado mais ampla e resiliente al\u00e9m da \u00c1sia. <\/p>\n\n\n\n

<\/p>\n\n\n\n

\u00cdmpeto crescente<\/strong><\/h2>\n\n\n\n

As ma\u00e7\u00e3s Joya\u00ae da \u00c1frica do Sul est\u00e3o preparadas para uma forte temporada de 2025-2026, com o crescimento da produ\u00e7\u00e3o direcionado estrategicamente para a \u00c1sia, enquanto simultaneamente se abrem novas fronteiras no Golfo e no Reino Unido. Permanece o foco concentrado na constru\u00e7\u00e3o da marca no Reino Unido, com posicionamento estrat\u00e9gico, engajamento com varejistas e forte apoio promocional. <\/p>\n\n\n\n

De forma geral, a expans\u00e3o de mercado das ma\u00e7\u00e3s Joya\u00ae da \u00c1frica do Sul representa uma oportunidade consider\u00e1vel para o crescimento anual do volume, aumento do reconhecimento da marca e maior penetra\u00e7\u00e3o no mercado.  <\/a><\/a><\/p>","protected":false},"excerpt":{"rendered":"

South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya\u00ae in Asia, particularly with … <\/a><\/p>","protected":false},"author":3,"featured_media":6588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nSpotlight on new season South African Joya\u00ae supply - Joya Apples Website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joyaapples.com\/pt\/spotlight-on-new-season-south-african-joya-supply\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotlight on new season South African Joya\u00ae supply - Joya Apples Website\" \/>\n<meta property=\"og:description\" content=\"South Africa\u2019s Joya\u00ae apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025\u20132026 season showing promising increases in both output and market penetration. 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