Get ready to add a little joy to every lunchbox, because Little Joya® has officially arrived in Tesco, and it’s making a seriously big splash. Bursting onto shelves, this playful new campaign blends bold ambition with irresistible charm, bringing together perfectly sized apples, a much-loved family favourite, and a high-energy retail rollout designed to get …
Joya® apples are bringing a fresh burst of colour, flavour and energy to Africa, with the brand continuing to build meaningful momentum across the market. Following a strong 2025/2026 season, Joya® is showing clear signs of growth, relevance, and consumer connection, supported by an upbeat brand platform and a marketing strategy designed to make the …
Joya® apples are officially winning over consumer tastebuds, earning Flavour of the Year recognition in both France and Spain, two markets known for their strong appreciation of quality fresh produce. The Flavour of the Year seal celebrates products that truly win over consumers. In blind taste tests, participants judge taste, texture, aroma, and overall appeal …
South Africa’s Joya® apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025–2026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya® in Asia, particularly with …
The Joya® brand returned to Hong Kong this September for Asia Fruit Logistica, featuring the brand’s biggest and boldest AFL presence yet! Over 14,000 people from across 70 countries descended on AsiaWorld-Expo over the trade fair’s three days, providing excellent brand exposure and the opportunity to further embed Joya® in the minds of consumers. Showcasing arresting …
For the second year running, Joya® partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30–50-year-olds, the activation was designed …
Fully branded Joya® apples have officially landed on UK shelves this August, bringing their beautiful red blush skin, juicy taste and dependable crunch to shoppers in Sainsbury’s and Aldi. From a commercial perspective, securing listings in both Sainsbury’s and Aldi marks a significant win for Joya®, injecting fresh energy into the category, increased shopper engagement …
En los próximos meses se lanzarán nuevas campañas de marketing en Sudáfrica y Nigeria, posicionando a Joya® como la manzana brillante y reconfortante para vidas ajetreadas y el snack veraniego ideal para un impulso de energía sobre la marcha. A la semana 36, las ventas en África han aumentado un 2361% interanual, y estas campañas dirigidas buscan capitalizar este crecimiento…
Todos aspiramos a vivir una vida plena y feliz. Vidas llenas de significado, bienestar y esa profunda felicidad que ilumina nuestra pequeña porción de mundo. Pero también es cierto que la vida a veces puede ser agotadora, debilitando nuestras defensas y enviando la alegría a ese armario metafórico bajo las escaleras. Hemos…