Joya® apples are officially winning over consumer tastebuds, earning Flavour of the Year recognition in both France and Spain, two markets known for their strong appreciation of quality fresh produce.

The Flavour of the Year seal celebrates products that truly win over consumers. In blind taste tests, participants judge taste, texture, aroma, and overall appeal without any brand influence. The result is a genuine, consumer-driven endorsement that reflects real enjoyment and authentic product quality.

In France, where consumers place strong value on taste, natural quality and everyday eating pleasure, Joya® apples achieved an average appreciation score of 8.07 out of 10. More than 86% of respondents said they would purchase Joya®, while over 83% said they would recommend it. Its firm, juicy texture, balanced sweetness and vibrant appearance all helped reinforce the positioning of Joya® as a premium apple with strong shelf appeal.

In Spain, Joya® delivered another bright result, achieving an overall satisfaction score of 8.86 out of 10. Consumers responded strongly to its crunchy bite, juiciness and sweet-tangy flavour profile, describing the apple as refreshing, flavourful and highly enjoyable. Purchase intent reached 88%, highlighting the strong commercial potential of Joya®.

As Cédric Modica, Marketing, Communications & Sustainability Director for Pink Lady® Europe, emphasises, ‘Receiving Flavour of the Year recognition in both France and Spain is a strong endorsement of what Joya® stands for. It confirms that consumers are looking for more than just a beautiful apple – they want an exceptional eating experience. This recognition validates the work of our growers and partners to consistently deliver outstanding flavour, texture and quality.’

For growers, licensees, and retail partners, the opportunity couldn’t be more exciting. Backed by Flavour of the Year recognition, Joya® gains a powerful seal of consumer approval that reinforces its premium status and sets it apart in the produce aisle.

As consumers continue to gravitate towards fruit that offers beauty, texture, and unforgettable flavour, Joya® is ready to redefine expectations, bringing more colour, more crunch, and more joy to the apple category.