South Africa’s Joya® apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025–2026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya® in Asia, particularly with …
The Joya® brand returned to Hong Kong this September for Asia Fruit Logistica, featuring the brand’s biggest and boldest AFL presence yet! Over 14,000 people from across 70 countries descended on AsiaWorld-Expo over the trade fair’s three days, providing excellent brand exposure and the opportunity to further embed Joya® in the minds of consumers. Showcasing arresting …
For the second year running, Joya® partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30–50-year-olds, the activation was designed …
Fully branded Joya® apples have officially landed on UK shelves this August, bringing their beautiful red blush skin, juicy taste and dependable crunch to shoppers in Sainsbury’s and Aldi. From a commercial perspective, securing listings in both Sainsbury’s and Aldi marks a significant win for Joya®, injecting fresh energy into the category, increased shopper engagement …
Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya® as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. As of week 36, African sales are up 236% year-on-year, with these targeted campaigns aimed at capitalising on this …
Cet été Joya®, la pomme française croquante et pleine de joie, re-part en live aux Francofolies de La Rochelle ! Depois de uma edição de estreia de alta cor, nos revenons com mais de fraîcheur, de música e de surpresas para você fazer viver um momento 100 % Always Enjoyable. Joya® et les Francofolies: uma …
Todos nós aspiramos a viver vidas alegres e plenamente realizadas. Vidas repletas de significado, bem-estar e o tipo de felicidade profunda que ilumina tangivelmente o nosso pedaço de mundo. Mas também é verdade que a vida às vezes pode ser um martírio, desgastando nossas defesas e enviando a alegria para aquele armário metafórico debaixo da escada. Nós...
A vida não é simplesmente a melhor?
Aqui na Joya®, acreditamos em viver a vida ao máximo – em aproveitar cada dia variado e maravilhoso pela simples razão de que os dias existem para serem aproveitados. Em colocar uma maçã crocante e revigorante na mochila e partir para explorar este mundo maravilhoso e bom.