Little Joya® 以其小巧精致的美味登陆 Tesco
Get ready to add a little joy to every lunchbox, because Little Joya® has officially arrived in Tesco, and it’s making a seriously big splash. Bursting onto shelves, this playful new campaign blends bold ambition with irresistible charm, bringing together perfectly sized apples, a much-loved family favourite, and a high-energy retail rollout designed to get …
Joya® apples are bringing a fresh burst of colour, flavour and energy to Africa, with the brand continuing to build meaningful momentum across the market. Following a strong 2025/2026 season, Joya® is showing clear signs of growth, relevance, and consumer connection, supported by an upbeat brand platform and a marketing strategy designed to make the …
Joya® apples are officially winning over consumer tastebuds, earning Flavour of the Year recognition in both France and Spain, two markets known for their strong appreciation of quality fresh produce. The Flavour of the Year seal celebrates products that truly win over consumers. In blind taste tests, participants judge taste, texture, aroma, and overall appeal …
南非的Joya®苹果生产正进入新的增长阶段,这主要得益于其高色泽的RDS品种。2025-2026年初的产季,产量和市场渗透率均有望实现显著增长。预计从2025年7月到2026年3月的南半球产季将进一步扩大Joya®在亚洲的市场份额,尤其是在……
Joya®品牌于今年9月重返香港,参加亚洲国际果蔬展览会(Asia Fruit Logistica),并以迄今为止规模最大、最引人注目的姿态亮相!在为期三天的展会期间,来自70个国家和地区的超过14,000名观众齐聚亚洲国际博览馆,为Joya®品牌提供了绝佳的曝光机会,并进一步加深了消费者对Joya®的认知。展会期间,Joya®展示了一系列引人注目的……
Joya® 连续第二年与法国历史悠久的音乐节 Les Francofolies 合作,打造和谐的现场体验。美味的水果、欢乐的氛围和清新的口感进一步提升了音乐节的活力。此次活动旨在提升品牌知名度,并与 30-50 岁的主要目标受众进行有效互动……
Joya®品牌苹果已于今年8月正式登陆英国各大超市,在Sainsbury's和Aldi超市为消费者带来其诱人的红润外皮、多汁的口感和爽脆的质地。从商业角度来看,成功入驻Sainsbury's和Aldi两大超市对Joya®而言意义重大,不仅为苹果品类注入了新的活力,也提升了消费者的购买热情……
未来几个月,Joya®将在南非和尼日利亚推出全新的营销活动,将品牌定位为适合忙碌生活的活力苹果,以及夏季随时随地补充能量的理想零食。截至第36周,非洲地区的销售额同比增长2361千吨,这些针对性的营销活动旨在充分利用这一增长势头……