新シーズンの南アフリカJoya®サプライに注目

South Africa’s Joya® apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025–2026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya® in Asia, particularly with the reopening of the Thailand market for South African apples after 16 years. It will also extend its reach into new regions, including the Gulf and the UK.  Production Outlook and Export Focus According to the forecasts from exporters, more than 70% of South Africa’s Joya® apple supply is targeted for Asia, reinforcing the region …

The Joya® brand returned to Hong Kong this September for Asia Fruit Logistica, featuring the brand’s biggest and boldest AFL presence yet! Over 14,000 people from across 70 countries descended on AsiaWorld-Expo over the trade fair’s three days, providing excellent brand exposure and the opportunity to further embed Joya® in the minds of consumers. Showcasing arresting visuals and high-impact product displays, the stand doubled down on the brand’s ‘always enjoyable’ spirit. The signature Joya® colour palette of golden yellow and red drenched the walls, floor and seating, providing an invigorating pop of colour that captured the inherent joy of the brand itself. ‘With the launch of a new brand identity for …

For the second year running, Joya® partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30–50-year-olds, the activation was designed to create an authentic and memorable brand experience by strengthening brand activity and connection. Perfectly positioning Joya® as the refreshing summer snack of choice, the apple’s juicy, invigorating taste offered a natural and stamina-boosting treat during the festival’s three jam-packed days. The activation was also a wonderful way to celebrate French culture and local apple production …

Fully branded Joya® apples have officially landed on UK shelves this August, bringing their beautiful red blush skin, juicy taste and dependable crunch to shoppers in Sainsbury’s and Aldi. From a commercial perspective, securing listings in both Sainsbury’s and Aldi marks a significant win for Joya®, injecting fresh energy into the category, increased shopper engagement as well as increased sales. The launch also provides valuable insights to strengthen the case for broader distribution and longer-term listings, with more exciting new opportunities for Joya® in the UK market to come. With limited time on shelf, the multi-channel marketing campaign has been designed to create maximum stand-out, with bold in-store marketing, eye-catching …