リトル・ジョヤ®がテスコに登場、一口サイズの素晴らしさをお届けします
Get ready to add a little joy to every lunchbox, because Little Joya® has officially arrived in Tesco, and it’s making a seriously big splash. Bursting onto shelves, this playful new campaign blends bold ambition with irresistible charm, bringing together perfectly sized apples, a much-loved family favourite, and a high-energy retail rollout designed to get Britain crunching. With a target of 500,000kg and a mission to secure listings across key retailers, the strategy is all about visibility and getting product into hands to grow brand recognition. By teaming up with leading retailers and digital platforms, Little Joya® is set to reach families at scale, turning everyday shopping trips into moments …
Joya® apples are bringing a fresh burst of colour, flavour and energy to Africa, with the brand continuing to build meaningful momentum across the market. Following a strong 2025/2026 season, Joya® is showing clear signs of growth, relevance, and consumer connection, supported by an upbeat brand platform and a marketing strategy designed to make the apple part of everyday summer moments. Sales performance in South Africa has been particularly encouraging, with Joya® volumes reaching 541,675kg for the 2025/2026 season — an impressive 55% increase year-on-year. This strong result sits within a wider African growth story, with total Joya® sales across the region reaching 3,319,337kg, up 145% year-on-year. Together, these figures …
Joya® apples are officially winning over consumer tastebuds, earning Flavour of the Year recognition in both France and Spain, two markets known for their strong appreciation of quality fresh produce. The Flavour of the Year seal celebrates products that truly win over consumers. In blind taste tests, participants judge taste, texture, aroma, and overall appeal without any brand influence. The result is a genuine, consumer-driven endorsement that reflects real enjoyment and authentic product quality. In France, where consumers place strong value on taste, natural quality and everyday eating pleasure, Joya® apples achieved an average appreciation score of 8.07 out of 10. More than 86% of respondents said they would purchase …
South Africa’s Joya® apple production is entering a new growth phase underpinned by the high-colour RDS variety, with the early 2025–2026 season showing promising increases in both output and market penetration. The southern hemisphere season, stretching from July 2025 through to March 2026, is expected to expand the footprint of Joya® in Asia, particularly with the reopening of the Thailand market for South African apples after 16 years. It will also extend its reach into new regions, including the Gulf and the UK. Production Outlook and Export Focus According to the forecasts from exporters, more than 70% of South Africa’s Joya® apple supply is targeted for Asia, reinforcing the region …
The Joya® brand returned to Hong Kong this September for Asia Fruit Logistica, featuring the brand’s biggest and boldest AFL presence yet! Over 14,000 people from across 70 countries descended on AsiaWorld-Expo over the trade fair’s three days, providing excellent brand exposure and the opportunity to further embed Joya® in the minds of consumers. Showcasing arresting visuals and high-impact product displays, the stand doubled down on the brand’s ‘always enjoyable’ spirit. The signature Joya® colour palette of golden yellow and red drenched the walls, floor and seating, providing an invigorating pop of colour that captured the inherent joy of the brand itself. ‘With the launch of a new brand identity for …
For the second year running, Joya® partnered with one of France’s historic music festivals, Les Francofolies, to create a harmonious on-site experience, with the delicious combination of fruit, fun and freshness further amplifying the festival’s buoyant energy. Delivering strong brand visibility and meaningful engagement with the primary target audience of 30–50-year-olds, the activation was designed to create an authentic and memorable brand experience by strengthening brand activity and connection. Perfectly positioning Joya® as the refreshing summer snack of choice, the apple’s juicy, invigorating taste offered a natural and stamina-boosting treat during the festival’s three jam-packed days. The activation was also a wonderful way to celebrate French culture and local apple production …
Fully branded Joya® apples have officially landed on UK shelves this August, bringing their beautiful red blush skin, juicy taste and dependable crunch to shoppers in Sainsbury’s and Aldi. From a commercial perspective, securing listings in both Sainsbury’s and Aldi marks a significant win for Joya®, injecting fresh energy into the category, increased shopper engagement as well as increased sales. The launch also provides valuable insights to strengthen the case for broader distribution and longer-term listings, with more exciting new opportunities for Joya® in the UK market to come. With limited time on shelf, the multi-channel marketing campaign has been designed to create maximum stand-out, with bold in-store marketing, eye-catching …
Fresh new marketing campaigns are rolling out across South Africa and Nigeria over the coming months, positioning Joya® as the bright, feel-good apple for busy lives and the ultimate summer snack for an on-the-go energy boost. As of week 36, African sales are up 236% year-on-year, with these targeted campaigns aimed at capitalising on this momentum. High-impact activations online, in-market and in-store are designed to command attention, spark immediate trial and leave a lasting impression, all within a short, focused window. The campaign will focus primarily on Nigeria, with the country ranking as the largest market in Africa for Joya® with almost 80% of all sales. Targeting health-conscious or aspirational …
